Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | August 6, 2009

    3 Key Steps to Make Your Web Presence Work Harder

    A colleague of mine often says “Your website should be as good as your best salesperson” – which for many organizations is easier said than done.  Those of you who read this blog regularly know we always advocate looking at your overall marketing strategy, your web marketing strategy as a set of that, and your […] read more

  • Will Davis | July 29, 2009

    Don’t Just Create a Blog, Nurture It – 5 Tips

    So you’ve gone ahead and set up a blog for your company.  Or maybe you are just starting to think about it but aren’t sure what to do – or whether you should even have a blog.  No matter which of these camps you fall into, it’s critical to your success that you don’t just […] read more

  • Will Davis | July 29, 2009

    The Value of Good Marketing and Customer Service

    Marketing takes it on the chin a lot.  Marketing as a word has almost dirty connotations to some (although I imagine not many of you reading this space).  And so it’s always nice to see the value of good marketing. In a move that came as a surprise to many last week, Amazon acquired Zappos […] read more

  • Will Davis | July 21, 2009

    Want to Succeed Online? Your Analytics Can’t Just Be Set It and Forget It

    One of the biggest changes over the last few years on the web has been how easy, affordable and powerful analytics packages are now compared to just a few years ago.  Regardless of whether you are using Google Analytics, Omniture, Webtrends or one of a host of other analytics packages one thing is universally clear […] read more

  • Will Davis | July 14, 2009

    5 Marketing Misconceptions That Need to Change

    When I explain our business to people, I immediately get hit with questions.  And I love questions — it shows people are paying attention, interested and engaged (or at least somewhat good at pretending to be).  So questions are always good.  Sometimes what I hear, though, is somebody really looking for us to confirm a […] read more

  • Will Davis | June 30, 2009

    The Obvious Yet Underused Way to Build an SEO Program

    At least a few times a week, we find ourselves talking to a company about search engine strategies.  Often, the conversation starts with something along the lines of: “I really just need some SEO to get people to my website, do you do that?” Usually, that then evolves into a discussion about the company’s overall […] read more