Blog

Marketing Trenches Blog

Posts by Will Davis

  • Google Changes
    Will Davis | March 27, 2015

    Another Google Algorithm Change — What Should You Do?

    So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess what Google just did to you? It changed the […] read more

  • Believe The Hype: Why Your Business Needs Marketing Automation
    Will Davis | June 25, 2014

    Believe the Hype: Why Your Business Needs Marketing Automation

    Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology […] read more

  • Will Davis | December 9, 2013

    Demand Generation and Content Marketing: A Match Made in B2B Heaven

    Content marketing is indisputably hot. Over the last few months, I’ve presented to a wide variety of groups about content marketing — Content Marketing World attendees, marketing directors, Salesforce.com users, and college students, to name a few. In all of these sessions, one thing stands out: We’re finally turning the corner on the way marketers […] read more

  • Magnifying glass over the word "Keyword"
    Will Davis | September 25, 2013

    Goodbye Keyword Data , Plus a Super Secret Trick for Marketing Success

    What if you went into your web analytics and saw no keyword data … at all? What if one of your best sources of intelligence on how buyers are finding you just – poof – went away? Well, folks, that would be a big deal. And, unfortunately, it looks like that might be exactly what […] read more

  • Will Davis | September 19, 2013

    What the Food Network Taught Me About Content Marketing

    My grandmother would be rolling over in her grave. What used to be one of the greatest, most cherished family secrets, passed down carefully from generation to generation, is now out there for anyone. I’m not talking about why my cousin, Joe, looks completely different from the rest of the family (but oddly like the […] read more

  • Will Davis | August 15, 2013

    5 Marketing Technology Must-Haves for the Modern Marketer

    When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing […] read more