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Marketing Trenches Blog

Posts by Will Davis

  • How Content Marketing, Lead Gen, and Demand Gen Work Together
    Will Davis | June 11, 2015

    How Content Marketing, Lead Gen, and Demand Gen Work Together

    It seems that everywhere I go these days — client meetings, prospect meetings, networking groups — there is talk, but also confusion, about demand generation, lead generation, and content marketing and how they fit together. To be fair, it’s easy to be confused, because many folks are using each of these terms a bit differently […] read more

  • Getting Started With Demand Generation Content Required
    Will Davis | May 8, 2015

    Getting Started With Demand Generation: Content Required

    How much content do we need to produce before we can just get started? What pieces do I have to create to make this work? And when will I start to see traction on all of this content? These are some of the most common questions I hear when speaking with folks about planning a […] read more

  • Google Changes
    Will Davis | March 27, 2015

    Another Google Algorithm Change — What Should You Do?

    So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess what Google just did to you? It changed the […] read more

  • Believe The Hype: Why Your Business Needs Marketing Automation
    Will Davis | June 25, 2014

    Believe the Hype: Why Your Business Needs Marketing Automation

    Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology […] read more

  • Will Davis | December 9, 2013

    Demand Generation and Content Marketing: A Match Made in B2B Heaven

    Content marketing is indisputably hot. Over the last few months, I’ve presented to a wide variety of groups about content marketing — Content Marketing World attendees, marketing directors, Salesforce.com users, and college students, to name a few. In all of these sessions, one thing stands out: We’re finally turning the corner on the way marketers […] read more

  • Magnifying glass over the word "Keyword"
    Will Davis | September 25, 2013

    Goodbye Keyword Data , Plus a Super Secret Trick for Marketing Success

    What if you went into your web analytics and saw no keyword data … at all? What if one of your best sources of intelligence on how buyers are finding you just – poof – went away? Well, folks, that would be a big deal. And, unfortunately, it looks like that might be exactly what […] read more