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Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | June 27, 2013

    The Corporate Website: Reports of Its Death Have Been Greatly Exaggerated

    “Company websites will be gone in the next two years.” I heard this statement uttered at an event not too long ago by a marketer I know well, and I was taken aback. Sure, I thought, maybe she was just rabble-rousing a bit—trying to get a rise out of people on a shuttle ride to […] read more

  • Will Davis | May 1, 2013

    Why Bluebirds are for Lazy Marketers

    There’s a phrase in sales that refers to opportunities that fortuitously seem to land in your lap as “a bluebird.” Bluebirds got their name as they appear to “come out of the sky,” a stroke of luck that leads to a sale from out of nowhere. On the surface, bluebirds would seem to be a […] read more

  • Will Davis | February 19, 2013

    Marketing Automation: Planning, Alignment and Content Spell Success

    According to Q2 Insights (formerly Focus Research), marketing automation software – including popular platforms like Eloqua, Marketo, Hubspot, and Pardot – is showing the strongest growth in the $4 billion CRM market. Sirius Decisions predicts that 50% of B2B organizations will use marketing automation by 2015, up from 20% in 2012. The same research tells […] read more

  • Will Davis | November 27, 2012

    Web Analytics: How to Handle Direct Traffic, Not Provided, Dark Social and Do Not Track

    For marketers, measurement is no longer an option, but a requirement.  The C-Suite (which many marketers have now proudly joined) is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI. A number of developments over the past couple of years—not surprisingly, led by Google—have shaped the way we measure, […] read more

  • Will Davis | October 25, 2012

    The All-Encompassing Nature of Content Marketing

    Last week, I was fortunate enough to attend the Mid-Atlantic Marketing Summit, and to participate in a panel on content marketing.  It was an excellent event – kudos to Capitol Communicator, Potomac Tech Wire, and everyone else that made it happen.  And a special thank you to the great people on our panel: Moderator Andy […] read more

  • Will Davis | September 20, 2012

    Smart Content Marketing: Your Pyramid of Giza

    What could the Pyramid of Giza possibly have to do with a blog post about content marketing? Much like the long-lasting pyramid – the only one of the 7 wonders of the ancient world still intact – content, when done right, can continue to attract and engage people long after it’s been built. For some […] read more