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Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | September 19, 2013

    What the Food Network Taught Me About Content Marketing

    My grandmother would be rolling over in her grave. What used to be one of the greatest, most cherished family secrets, passed down carefully from generation to generation, is now out there for anyone. I’m not talking about why my cousin, Joe, looks completely different from the rest of the family (but oddly like the […] read more

  • Will Davis | August 15, 2013

    5 Marketing Technology Must-Haves for the Modern Marketer

    When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing […] read more

  • Will Davis | June 27, 2013

    The Corporate Website: Reports of Its Death Have Been Greatly Exaggerated

    “Company websites will be gone in the next two years.” I heard this statement uttered at an event not too long ago by a marketer I know well, and I was taken aback. Sure, I thought, maybe she was just rabble-rousing a bit—trying to get a rise out of people on a shuttle ride to […] read more

  • Will Davis | May 1, 2013

    Why Bluebirds are for Lazy Marketers

    There’s a phrase in sales that refers to opportunities that fortuitously seem to land in your lap as “a bluebird.” Bluebirds got their name as they appear to “come out of the sky,” a stroke of luck that leads to a sale from out of nowhere. On the surface, bluebirds would seem to be a […] read more

  • Will Davis | February 19, 2013

    Marketing Automation: Planning, Alignment and Content Spell Success

    According to Q2 Insights (formerly Focus Research), marketing automation software – including popular platforms like Eloqua, Marketo, Hubspot, and Pardot – is showing the strongest growth in the $4 billion CRM market. Sirius Decisions predicts that 50% of B2B organizations will use marketing automation by 2015, up from 20% in 2012. The same research tells […] read more

  • Will Davis | November 27, 2012

    Web Analytics: How to Handle Direct Traffic, Not Provided, Dark Social and Do Not Track

    For marketers, measurement is no longer an option, but a requirement.  The C-Suite (which many marketers have now proudly joined) is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI. A number of developments over the past couple of years—not surprisingly, led by Google—have shaped the way we measure, […] read more