Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | October 25, 2012

    The All-Encompassing Nature of Content Marketing

    Last week, I was fortunate enough to attend the Mid-Atlantic Marketing Summit, and to participate in a panel on content marketing.  It was an excellent event – kudos to Capitol Communicator, Potomac Tech Wire, and everyone else that made it happen.  And a special thank you to the great people on our panel: Moderator Andy […] read more

  • Will Davis | September 20, 2012

    Smart Content Marketing: Your Pyramid of Giza

    What could the Pyramid of Giza possibly have to do with a blog post about content marketing? Much like the long-lasting pyramid – the only one of the 7 wonders of the ancient world still intact – content, when done right, can continue to attract and engage people long after it’s been built. For some […] read more

  • Will Davis | August 2, 2012

    RIP SEO, Broadcast, Email, PR And…Wait What?

    It’s become incredibly in vogue to classify different marketing channels as “dead.”  Sounding the death knell for traditional media was first, whether that was 30 years ago with the rise of cable TV, or more recently with content streamed online, to multiple devices, on demand. The press release has been metaphorically buried over and over […] read more

  • Will Davis | July 11, 2012

    Why Mediocre Content is Costing You Business

    Everywhere I turn these days, content marketing is a hot discussion topic.  While we’ve been preaching the benefits of content marketing for a number of years, agencies and brands alike are scrambling to turn themselves into content-producing machines.  Content marketing done right can be one of the most effective forms of marketing, but all too […] read more

  • Will Davis | June 8, 2012

    Is Your Content Ignoring Half of Your Buyers ?

    In a recent marketing assessment we performed for a technology client, we learned the company’s blog hasn’t been as strong a business driver as they would like it to be. Reviewing the past two years of blogging, we found that nearly all of the posts were highly technical—great for CIOs and IT staffers, but what […] read more

  • Will Davis | May 16, 2012

    Why Your Message is More Important Now Than Ever

    A few weeks back, my wife and I had the rare opportunity to go out to dinner with another couple, and without the kids, which meant we got around to discussing topics for grown-ups at the table rather than juice boxes, straws, and crayons.  As we ordered our food and settled in, the couple we […] read more