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Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | August 2, 2012

    RIP SEO, Broadcast, Email, PR And…Wait What?

    It’s become incredibly in vogue to classify different marketing channels as “dead.”  Sounding the death knell for traditional media was first, whether that was 30 years ago with the rise of cable TV, or more recently with content streamed online, to multiple devices, on demand. The press release has been metaphorically buried over and over […] read more

  • Will Davis | July 11, 2012

    Why Mediocre Content is Costing You Business

    Everywhere I turn these days, content marketing is a hot discussion topic.  While we’ve been preaching the benefits of content marketing for a number of years, agencies and brands alike are scrambling to turn themselves into content-producing machines.  Content marketing done right can be one of the most effective forms of marketing, but all too […] read more

  • Will Davis | June 8, 2012

    Is Your Content Ignoring Half of Your Buyers ?

    In a recent marketing assessment we performed for a technology client, we learned the company’s blog hasn’t been as strong a business driver as they would like it to be. Reviewing the past two years of blogging, we found that nearly all of the posts were highly technical—great for CIOs and IT staffers, but what […] read more

  • Will Davis | May 16, 2012

    Why Your Message is More Important Now Than Ever

    A few weeks back, my wife and I had the rare opportunity to go out to dinner with another couple, and without the kids, which meant we got around to discussing topics for grown-ups at the table rather than juice boxes, straws, and crayons.  As we ordered our food and settled in, the couple we […] read more

  • Will Davis | March 29, 2012

    11 Ways to Take a Break from Lists and Bring Variety to Your Content

    It’s a tried and true technique that we all use—and like many techniques, authors fall back on this one because it works.  Whether it’s because we feel they get read more, they set expectations for what the reader is in for, or it just gives you a chance to feel like Dave Letterman doing his […] read more

  • Will Davis | February 17, 2012

    Content Marketing Success – Roll up Your Sleeves and Relentlessly Execute

    “Let’s just set up a blog and do some of that social media stuff and see what happens.” Many of us have heard this cringe-worthy statement or something like it, and it reeks of a tactics before strategy approach, one that we consistently advise against. Content marketing is no different. Strategy first, execution second, relentless […] read more