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Posts by Will Davis

  • Will Davis | March 29, 2012

    11 Ways to Take a Break from Lists and Bring Variety to Your Content

    It’s a tried and true technique that we all use—and like many techniques, authors fall back on this one because it works.  Whether it’s because we feel they get read more, they set expectations for what the reader is in for, or it just gives you a chance to feel like Dave Letterman doing his […] read more

  • Will Davis | February 17, 2012

    Content Marketing Success – Roll up Your Sleeves and Relentlessly Execute

    “Let’s just set up a blog and do some of that social media stuff and see what happens.” Many of us have heard this cringe-worthy statement or something like it, and it reeks of a tactics before strategy approach, one that we consistently advise against. Content marketing is no different. Strategy first, execution second, relentless […] read more

  • Will Davis | January 31, 2012

    Why Blogging Isn’t Growing Your Business

    I joined a couple other B2B Marketers for a meal a few weeks ago, and the topic of content marketing and blogging came up.  This came as no surprise – I know they occasionally read our blog and can see that we are passionate on the topic.  They recounted some of their challenges with blogging, […] read more

  • Will Davis | January 12, 2012

    Feed Me Seymour – Why Your 2012 Marketing Approach is Hungry for Content

    As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content.  We use the term content marketing all the time in our industry, yet to many […] read more

  • Will Davis | December 28, 2011

    2012 Marketing Predictions from 8 Industry Insiders

    With 2012 approaching, many are making predictions for what will happen in the coming year.  While most of us can’t fully see into the future, 2011’s predictions featured quite a few interesting looks into what we thought the year might hold.  This year we once again reached out to some of our friends and colleagues for predictions. […] read more

  • Will Davis | November 11, 2011

    What Will Smith Can Teach You About Google’s New Updates

    When I hear “fresh” I think of Will Smith and The Fresh Prince of Bel-Air (I’ve probably gotten the theme song stuck in your head now). In the late 80s and early 90s, “fresh” served as a synonym for cool, unique, or just all around great. Even more importantly, the Fresh Prince has grown up–when […] read more