Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | August 2, 2011

    Jumping the Sales Hurdles with Content Marketing

    “If B2C marketing is the 100 meter dash, then B2B marketing is a lot more like the steeplechase.” This quote came out in a meeting with a new client last week. And if it rings true for B2B marketing in general, the analogy is even more relevant when you talk about B2B content marketing. With […] read more

  • Will Davis | July 6, 2011

    Marketers, First Do No Harm

    Just as a doctor must follow the Hippocratic Oath, strategic marketing consultants like us must First Do No Harm. All too often we see the unfortunate results of a new, well-intentioned VP of Marketing or CMO coming in bursting with energy and anxious to make an impact try to do everything – and doing more […] read more

  • Will Davis | June 20, 2011

    Stop Blowing Your Own Horn – Content Marketing is Not Sales

    It’s without a doubt the biggest mistake I see when it comes to any form of content marketing – people spend too much time blowing their own horns.  Whether through social media, blogging, bylined articles, email marketing or any other form of content, you can’t spend the vast majority of the time selling your self-proclaimed […] read more

  • Will Davis | June 10, 2011

    6 Features Your Blog Should Have

    While having great content is the key to blogging, content marketing, social media, and really any type of marketing, ensuring that your blog is set up correctly with the right components is also incredibly important.  If you have great content, but nobody can find you, you are losing the battle. Almost 2 years ago I […] read more

  • Will Davis | May 12, 2011

    Jams, Bowl Cuts and Typos – Why Having a QA Process is Critical

    Mistakes are a part of life – we all make them.  Personally, I’ve made my share.  I once had a bowl haircut, thought that Jams were the coolest shorts ever and just yesterday tweeted a typo.   When it comes to content creation, while it’s impossible to always be absolutely perfect, it’s critical to put your […] read more

  • Will Davis | May 5, 2011

    Bigfoot, The Loch Ness Monster and Content Planning

    The impact of magnetic content – content that pulls people to you – cannot be understated, and is a key to a well-executed content marketing program. Earlier this week, Mike wrote about our recent webinar What if You Build It and They Still Don’t Come? in his post  Making Content Magnetic.  In particular, Mike addressed […] read more