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Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | September 14, 2011

    What’s Missing in Your Content Marketing Approach?

    As you probably know by now from recent blog posts and Twitter streams, a number of our Right Source team members spent last week fully immersed in the Content Marketing World conference.  Kudos to Joe Pulizzi and his team for putting on a fantastic event – it ran so smoothly you never would have guessed […] read more

  • Junta Joe Pulizzi
    Will Davis | August 25, 2011

    A Chat with Joe Pulizzi on Content Marketing and Content Marketing World International

    As part of our preparation for the upcoming Content Marketing World International conference, Mike and I had the opportunity to travel to Cleveland, Ohio and meet with content marketing evangelist and conference founder Joe Pulizzi.  In addition to finding out all about Content Marketing World International, a great event we will be attending in Cleveland […] read more

  • Will Davis | August 2, 2011

    Jumping the Sales Hurdles with Content Marketing

    “If B2C marketing is the 100 meter dash, then B2B marketing is a lot more like the steeplechase.” This quote came out in a meeting with a new client last week. And if it rings true for B2B marketing in general, the analogy is even more relevant when you talk about B2B content marketing. With […] read more

  • Will Davis | July 6, 2011

    Marketers, First Do No Harm

    Just as a doctor must follow the Hippocratic Oath, strategic marketing consultants like us must First Do No Harm. All too often we see the unfortunate results of a new, well-intentioned VP of Marketing or CMO coming in bursting with energy and anxious to make an impact try to do everything – and doing more […] read more

  • Will Davis | June 20, 2011

    Stop Blowing Your Own Horn – Content Marketing is Not Sales

    It’s without a doubt the biggest mistake I see when it comes to any form of content marketing – people spend too much time blowing their own horns.  Whether through social media, blogging, bylined articles, email marketing or any other form of content, you can’t spend the vast majority of the time selling your self-proclaimed […] read more

  • Will Davis | June 10, 2011

    6 Features Your Blog Should Have

    While having great content is the key to blogging, content marketing, social media, and really any type of marketing, ensuring that your blog is set up correctly with the right components is also incredibly important.  If you have great content, but nobody can find you, you are losing the battle. Almost 2 years ago I […] read more