Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | April 13, 2011

    The 4 Biggest Myths of Content Marketing

    We believe in content marketing and we’ve seen the results, both working on behalf of our clients and also for our own company (that oh so appetizing phrase of “eating your own dog food”). It’s one of the reasons we launched our Content Magnet service, to even more effectively present and help people understand the […] read more

  • Will Davis | March 17, 2011

    Why Companies That Say They Want Social Media Really Want Content Marketing

    Recently, I’ve had two different speaking engagements with two very different groups.  The first was a group of a half dozen CEOs and a few of the folks on their marketing teams on the topic of social media and what businesses can do to use social media or use it better. The second was a […] read more

  • Will Davis | February 25, 2011

    Everyone Has A Plan Until They Get Punched in the Mouth

    Strategy and planning are a critical piece of any business, and far too often don’t get the attention deserved. Particularly in the interactive marketing space, it’s really easy to run headfirst at a tactic as a perceived solution to what is often a larger strategic and planning issue.  I can’t tell you how many times […] read more

  • Will Davis | February 9, 2011

    Why Designers Need Smart Marketers to Build Websites

    We’ve touched on this topic before, in a great piece Mike wrote last year — All I Need is a Web Designer (which I highly encourage you to read) – but I was reminded of it again in a lunch meeting with a friend last week.  The company recently went through a rebranding process, and […] read more

  • Will Davis | January 11, 2011

    The Overnight Success 20 Years in the Making

    We’ve heard all about them — the overnight successes, the companies that come out of nowhere, the personalities that appear out of thin air, the success that just happens because – well you know they were lucky. Guess what – it almost never happens that way.  It’s all the work before that, all the practice, […] read more

  • Will Davis | December 15, 2010

    Crystal Ball – 2011 Predictions from Our Friends and Colleagues

    As 2011 approaches, this is the time of year where everyone writes that blog post featuring predictions for what will happen in the coming year.  Because, as you know, of course we can all see into the future.  Rather than throwing out our own wild predictions, we reached out to some of our friends and […] read more