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Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | May 12, 2011

    Jams, Bowl Cuts and Typos – Why Having a QA Process is Critical

    Mistakes are a part of life – we all make them.  Personally, I’ve made my share.  I once had a bowl haircut, thought that Jams were the coolest shorts ever and just yesterday tweeted a typo.   When it comes to content creation, while it’s impossible to always be absolutely perfect, it’s critical to put your […] read more

  • Will Davis | May 5, 2011

    Bigfoot, The Loch Ness Monster and Content Planning

    The impact of magnetic content – content that pulls people to you – cannot be understated, and is a key to a well-executed content marketing program. Earlier this week, Mike wrote about our recent webinar What if You Build It and They Still Don’t Come? in his post  Making Content Magnetic.  In particular, Mike addressed […] read more

  • Will Davis | April 13, 2011

    The 4 Biggest Myths of Content Marketing

    We believe in content marketing and we’ve seen the results, both working on behalf of our clients and also for our own company (that oh so appetizing phrase of “eating your own dog food”). It’s one of the reasons we launched our Content Magnet service, to even more effectively present and help people understand the […] read more

  • Will Davis | March 17, 2011

    Why Companies That Say They Want Social Media Really Want Content Marketing

    Recently, I’ve had two different speaking engagements with two very different groups.  The first was a group of a half dozen CEOs and a few of the folks on their marketing teams on the topic of social media and what businesses can do to use social media or use it better. The second was a […] read more

  • Will Davis | February 25, 2011

    Everyone Has A Plan Until They Get Punched in the Mouth

    Strategy and planning are a critical piece of any business, and far too often don’t get the attention deserved. Particularly in the interactive marketing space, it’s really easy to run headfirst at a tactic as a perceived solution to what is often a larger strategic and planning issue.  I can’t tell you how many times […] read more

  • Will Davis | February 9, 2011

    Why Designers Need Smart Marketers to Build Websites

    We’ve touched on this topic before, in a great piece Mike wrote last year — All I Need is a Web Designer (which I highly encourage you to read) – but I was reminded of it again in a lunch meeting with a friend last week.  The company recently went through a rebranding process, and […] read more