Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | January 11, 2011

    The Overnight Success 20 Years in the Making

    We’ve heard all about them — the overnight successes, the companies that come out of nowhere, the personalities that appear out of thin air, the success that just happens because – well you know they were lucky. Guess what – it almost never happens that way.  It’s all the work before that, all the practice, […] read more

  • Will Davis | December 15, 2010

    Crystal Ball – 2011 Predictions from Our Friends and Colleagues

    As 2011 approaches, this is the time of year where everyone writes that blog post featuring predictions for what will happen in the coming year.  Because, as you know, of course we can all see into the future.  Rather than throwing out our own wild predictions, we reached out to some of our friends and […] read more

  • Will Davis | November 4, 2010

    Dr. Evil, Henry Ford and Your Messaging

    Earlier this year, I wrote a post that turned out to be pretty popular — Who Are You? The 5 Key Components of a Core Messaging Document.  When working with a client, we typically begin with a full review and analysis of their messaging.  While this previous post talks through the 5 components of a […] read more

  • Will Davis | September 29, 2010

    What Beer Taught Me About Content Marketing – Be the Most Interesting Man in the World

    What do an imported beer and content marketing have in common? Well, I just finished reading a great post by Junta42’s Joe Pulizzi, Are My Customers Interested in What I Have to Say? and one of the charts from the 2010 B2B Content Marketing Benchmarks, Budgets and Trends study in that post really jumped out […] read more

  • Will Davis | August 19, 2010

    Don’t Get Left Behind – Corporate Blogging Keeps Growing and Growing!

    We’re firm believers in Content Marketing and Blogging, and discuss them often on this site.   So a recent eMarketer survey study doesn’t come as much of a surprise – that corporate blogging keeps growing and growing. According to the study, released August 17th 43% of US companies will be blogging by 2012. “Companies are finding […] read more

  • Will Davis | July 22, 2010

    Win More Business: Blogging to Accelerate the Sales Process

    At Right Source Marketing, we’re big believers in blogging.  Companies and individuals blog for all sorts of reasons, and we’re no exception. Mike and I discussed a number of them, as well as the benefits in more depth in a presentation we gave for the GBTC earlier this year on Why Blogging Should be the […] read more