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Posts by Will Davis

  • Will Davis | November 4, 2010

    Dr. Evil, Henry Ford and Your Messaging

    Earlier this year, I wrote a post that turned out to be pretty popular — Who Are You? The 5 Key Components of a Core Messaging Document.  When working with a client, we typically begin with a full review and analysis of their messaging.  While this previous post talks through the 5 components of a […] read more

  • Will Davis | September 29, 2010

    What Beer Taught Me About Content Marketing – Be the Most Interesting Man in the World

    What do an imported beer and content marketing have in common? Well, I just finished reading a great post by Junta42’s Joe Pulizzi, Are My Customers Interested in What I Have to Say? and one of the charts from the 2010 B2B Content Marketing Benchmarks, Budgets and Trends study in that post really jumped out […] read more

  • Will Davis | August 19, 2010

    Don’t Get Left Behind – Corporate Blogging Keeps Growing and Growing!

    We’re firm believers in Content Marketing and Blogging, and discuss them often on this site.   So a recent eMarketer survey study doesn’t come as much of a surprise – that corporate blogging keeps growing and growing. According to the study, released August 17th 43% of US companies will be blogging by 2012. “Companies are finding […] read more

  • Will Davis | July 22, 2010

    Win More Business: Blogging to Accelerate the Sales Process

    At Right Source Marketing, we’re big believers in blogging.  Companies and individuals blog for all sorts of reasons, and we’re no exception. Mike and I discussed a number of them, as well as the benefits in more depth in a presentation we gave for the GBTC earlier this year on Why Blogging Should be the […] read more

  • LeBron James Bing Search Results
    Will Davis | July 8, 2010

    Landing Pages and LeBron: What All Marketers Can Learn From This Gaffe

    While those of you that know us know that we’re pretty big sports fans, it’s rare that we dive too far into that arena in this blog, where we focus specifically on marketing.  With all the news the last couple days about LeBron James, Dwayne Wade and other NBA players and where they may end […] read more

  • Will Davis | June 24, 2010

    Marketers, Know Your Audience – Don’t Just Fire the Cannon

    As marketers, we all know it’s important to know your audience, and critically important to know as much as you can about your customers. That’s why it still surprises me when a company you feel you have a relationship with just completely misses it. Yesterday I received a clear example in an email from my […] read more