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Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | June 3, 2010

    Man of Faith, Man of Science – Are You Lost in Your Marketing?

    As Seth Godin often reminds us, marketing at its core is storytelling. And like in any good story, a healthy bit of tension, conflict, and resolution is what really makes for a dynamic story. While my 4 year-old daughter likes bedtime stories that start with everyone happy, everyone remains happy throughout the story, and they […] read more

  • Will Davis | May 27, 2010

    My Smart Marketer Pummels Your Social Media Guru

    I was at a networking event last week, talking with a few folks, when I ran into someone who introduced himself as a “social media guru.”  I didn’t end up getting his card, but I’ll bet that’s probably even what his title says on it.  And hey, to a lot of folks this is a […] read more

  • Will Davis | May 21, 2010

    Who Are You? The 5 Key Components of a Core Messaging Document

    With apologies to rock icons The Who – and I suppose the CSI TV franchise as well – this is one of the biggest challenges many companies face.  If you think about it, I’m sure that you see this all the time too. Whether it’s an elevator pitch at a networking event that leaves you […] read more

  • The Online Conversation | credit: Brian Solis
    Will Davis | April 29, 2010

    Content Marketing: Unlock The Power of Your Content as a Marketing Tool

    Recently, I was part of a group discussion focused around content marketing, and had the opportunity to walk the group through an overview of content marketing. One of the first things to cover was simple enough – and Mike had actually blogged about this recently: What is Content Marketing and Why is it Hot? We […] read more

  • Will Davis | April 1, 2010

    The Danger of Having A Hammer

    In what has to be a nearly unbelievable set of coincidences, 3 times in the last week I’ve met with a prospective client shortly after they’ve met with a shop that specializes in Search Engine Optimization (SEO).  First, let me say that I like SEO, I’m not picking on SEO, and I think that search […] read more

  • Why Right Source
    Will Davis | March 23, 2010

    Why Companies Choose to Rightsource Their Marketing

    As many of you know, the Marketing Trenches blog is run by the leadership of Right Source Marketing.  We often get asked “What is Right Source?” and “What does it mean to rightsource my marketing?” Mike wrote a blog post this summer titled Rightsourcing Your Marketing: Why It Makes Sense Now More Than Ever, which […] read more