Blog

Marketing Trenches Blog

Posts by Will Davis

  • LeBron James Bing Search Results
    Will Davis | July 8, 2010

    Landing Pages and LeBron: What All Marketers Can Learn From This Gaffe

    While those of you that know us know that we’re pretty big sports fans, it’s rare that we dive too far into that arena in this blog, where we focus specifically on marketing.  With all the news the last couple days about LeBron James, Dwayne Wade and other NBA players and where they may end […] read more

  • Will Davis | June 24, 2010

    Marketers, Know Your Audience – Don’t Just Fire the Cannon

    As marketers, we all know it’s important to know your audience, and critically important to know as much as you can about your customers. That’s why it still surprises me when a company you feel you have a relationship with just completely misses it. Yesterday I received a clear example in an email from my […] read more

  • Will Davis | June 3, 2010

    Man of Faith, Man of Science – Are You Lost in Your Marketing?

    As Seth Godin often reminds us, marketing at its core is storytelling. And like in any good story, a healthy bit of tension, conflict, and resolution is what really makes for a dynamic story. While my 4 year-old daughter likes bedtime stories that start with everyone happy, everyone remains happy throughout the story, and they […] read more

  • Will Davis | May 27, 2010

    My Smart Marketer Pummels Your Social Media Guru

    I was at a networking event last week, talking with a few folks, when I ran into someone who introduced himself as a “social media guru.”  I didn’t end up getting his card, but I’ll bet that’s probably even what his title says on it.  And hey, to a lot of folks this is a […] read more

  • The Online Conversation | credit: Brian Solis
    Will Davis | April 29, 2010

    Content Marketing: Unlock The Power of Your Content as a Marketing Tool

    Recently, I was part of a group discussion focused around content marketing, and had the opportunity to walk the group through an overview of content marketing. One of the first things to cover was simple enough – and Mike had actually blogged about this recently: What is Content Marketing and Why is it Hot? We […] read more

  • Will Davis | April 1, 2010

    The Danger of Having A Hammer

    In what has to be a nearly unbelievable set of coincidences, 3 times in the last week I’ve met with a prospective client shortly after they’ve met with a shop that specializes in Search Engine Optimization (SEO).  First, let me say that I like SEO, I’m not picking on SEO, and I think that search […] read more