Marketing Trenches Blog

Posts by Yvonne Lyons

  • Yvonne Lyons | August 8, 2013

    How to Put Your Case Study on Steroids: A 3-Question Guide

    Seventy-one percent of B2B content marketers say they use case studies as a marketing tool. Like any other form of content marketing, if lots of people are seeing the value in this type of content, your case study has to be remarkable to stand out. And if you are going to cash in your chips […] read more

  • Yvonne Lyons | July 25, 2013

    34 Things You’re Doing Wrong With Your Blog Posts

    I probably work on 20 blog posts a week that come from six different writers, a variety of clients and several of our own Right Source staffers. So even though it seems like a blog post should be pretty easy to knock out, I know that’s often not really the case. Sometimes when I write […] read more

  • Yvonne Lyons | July 2, 2013

    Don’t be a Caveman Marketer: Wrong Rock is not Constructive Feedback

    If you’re a marketer who has worked on the “agency” side of the business, you have almost certainly run into clients who think they know what they want, but really don’t know, or don’t know how to tell you what they want. This is a problem I call “wrong rock,” and it can creep up […] read more

  • Yvonne Lyons | May 23, 2013

    Garbage In, Garbage Out: How to Get Great Content from Freelance Writers

    You’ve decided to hire a freelance writer to help get your content marketing plan off the ground. Good work. Can’t market the content if you haven’t created content, right? And pushing that arduous and very time-consuming task off your plate and onto someone else’s will leave you lots more time for other things. You can […] read more

  • Yvonne Lyons | May 9, 2013

    Editorial Calendar Stress? Content Brainstorm Could Spell Relief

    Is the lack of new ideas for your company’s blog stressing you into insomnia and nail biting? It’s daunting to be the one who has to keep the editorial calendar filled with blog post concepts on an ongoing basis. I get it. I’m charged with not only ‘inspiring’ the folks at Right Source to produce […] read more