Marketing Trenches Blog

Posts by Yvonne Lyons

  • 5 Reasons to Make Direct Mail a Content Marketing Tactic
    Yvonne Lyons | March 25, 2016

    Direct Mail Lives: 5 Reasons to Make It a Content Marketing Tactic

    I’ve said it before: Print is not dead. In fact, as one of the tactics in your content marketing arsenal, direct mail can be more effective for certain audiences than email. Gasp! I know what you’re probably thinking, “It’s a digital-marketing world, sister. Catch up.” Well, listen, no one is suggesting that you should shift […] read more

  • From Zero to Content Marketing Plan in 6 Weeks
    Yvonne Lyons | January 29, 2016

    From Zero to Content Marketing Plan in 6 Weeks

    Last week, my colleague Mike Sweeney gave you some insider planning tips from his work on 13 content marketing plans last year. His last word of advice? Get crackin’. So, have you done anything since last week? Are you paralyzed by fear? Just don’t know where to start? Think it’s too late? Fear and paralysis […] read more

  • Webinar, Blog Post, or eBook_Choosing Content Types
    Yvonne Lyons | January 8, 2016

    Webinars, Blog Posts, and eBooks, Oh My! Choosing Content Types

    Hello, 2016. And hello, big list of marketing goals that accompanies a new year. Do not be daunted. You’re refreshed, reinvigorated, and resolved to get it right this year, aren’t you? And I bet you have that content marketing plan done and in your back pocket, ready to whip out at a moment’s notice to […] read more

  • Rudolph Content Marketing
    Yvonne Lyons | December 17, 2015

    Content Marketing Lessons From Rudolph the Red-Nosed Reindeer

    The holidays, they’re fun no matter what your religious persuasion or lack thereof. C’mon. Don’t be a scrooge. Most people are just a little perkier at the holidays. The kids are excited. Things are sparkly. People are trying to sell you things at a discount. The world offers you a little time off. What’s not […] read more

  • Arbitrary Deadlines_That's How the Content Crumbles
    Yvonne Lyons | November 19, 2015

    Arbitrary Deadlines? That’s the Way the Content Crumbles

    Deadline. Does that word make you cringe? It has some creepy origins. It seems to date back to the American Civil War, at which point it described a line drawn on the ground over which federal prisoners of war were not allowed to cross under penalty of being shot. The word deadline probably still makes […] read more

  • Hold ‘Em or Fold ‘Em_When to Call Copy Finished
    Yvonne Lyons | October 29, 2015

    Hold ‘Em or Fold ‘Em? When to Call Copy “Finished”

    I will never marginalize the effort that creating quality content requires. Unlike, say, accounting, the creative process, whether it’s writing, editing, or design, is very subjective. It requires you put things together in such a way that will elicit some reaction or emotion from your audience. But the choices involved — Is it like this […] read more