Marketing Trenches Blog

Posts by Yvonne Lyons

  • Webinar, Blog Post, or eBook_Choosing Content Types
    Yvonne Lyons | January 8, 2016

    Webinars, Blog Posts, and eBooks, Oh My! Choosing Content Types

    Hello, 2016. And hello, big list of marketing goals that accompanies a new year. Do not be daunted. You’re refreshed, reinvigorated, and resolved to get it right this year, aren’t you? And I bet you have that content marketing plan done and in your back pocket, ready to whip out at a moment’s notice to […] read more

  • Rudolph Content Marketing
    Yvonne Lyons | December 17, 2015

    Content Marketing Lessons From Rudolph the Red-Nosed Reindeer

    The holidays, they’re fun no matter what your religious persuasion or lack thereof. C’mon. Don’t be a scrooge. Most people are just a little perkier at the holidays. The kids are excited. Things are sparkly. People are trying to sell you things at a discount. The world offers you a little time off. What’s not […] read more

  • Arbitrary Deadlines_That's How the Content Crumbles
    Yvonne Lyons | November 19, 2015

    Arbitrary Deadlines? That’s the Way the Content Crumbles

    Deadline. Does that word make you cringe? It has some creepy origins. It seems to date back to the American Civil War, at which point it described a line drawn on the ground over which federal prisoners of war were not allowed to cross under penalty of being shot. The word deadline probably still makes […] read more

  • Hold ‘Em or Fold ‘Em_When to Call Copy Finished
    Yvonne Lyons | October 29, 2015

    Hold ‘Em or Fold ‘Em? When to Call Copy “Finished”

    I will never marginalize the effort that creating quality content requires. Unlike, say, accounting, the creative process, whether it’s writing, editing, or design, is very subjective. It requires you put things together in such a way that will elicit some reaction or emotion from your audience. But the choices involved — Is it like this […] read more

  • Back-to-School Tips to Jumpstart Your Content Marketing
    Yvonne Lyons | September 11, 2015

    Back-to-School Tips to Jump-start Your Content Marketing

    Even if your fiscal year starts in January, September probably feels like a fresh start to you, as it does to many people. The slow summer is behind us and fall is that time to start over, like when you started the new school year. So if you want to jump-start your content marketing effort […] read more

  • 5 Reasons We Think Hiring for Attitude Will Grow Our Company
    Yvonne Lyons | September 3, 2015

    5 Reasons We Think Hiring for Attitude Will Grow Our Company

    At Right Source we’re constantly searching for and recruiting new talent, and we recently hired both a marketing manager and a writer/content strategist. We looked long and hard for just the right people — months and months of searching — because we are very picky about the quality of new Right Sourcers. But if we […] read more