Marketing Trenches Blog

Posts by Yvonne Lyons

  • Back-to-School Tips to Jumpstart Your Content Marketing
    Yvonne Lyons | September 11, 2015

    Back-to-School Tips to Jump-start Your Content Marketing

    Even if your fiscal year starts in January, September probably feels like a fresh start to you, as it does to many people. The slow summer is behind us and fall is that time to start over, like when you started the new school year. So if you want to jump-start your content marketing effort […] read more

  • 5 Reasons We Think Hiring for Attitude Will Grow Our Company
    Yvonne Lyons | September 3, 2015

    5 Reasons We Think Hiring for Attitude Will Grow Our Company

    At Right Source we’re constantly searching for and recruiting new talent, and we recently hired both a marketing manager and a writer/content strategist. We looked long and hard for just the right people — months and months of searching — because we are very picky about the quality of new Right Sourcers. But if we […] read more

  • 9 Ways to Spice Up Your Boring Blog
    Yvonne Lyons | June 19, 2015

    9 Ways to Spice Up Your Boring Blog

    Feel like your blog is stale? Does it seem like you’re writing about similar topics all the time, or linking back to the same things because your topics are all related? Or maybe you just can’t think of anything new to say? Fresh thinking is hard. You won’t get an argument from me there. I […] read more

  • Stop Listening to This Bullsht About Content
    Yvonne Lyons | June 5, 2015

    Stop Listening to This Bullsh*t About Content

    Everyone has these weeks. Crazy things happen that make you shake your head, people put a wrench in your plans in some way or other, you hear things from clients or prospects that seem, um, preposterous, and it becomes just “one of those weeks.” So it’s Friday (and we usually post on Thursdays), so this […] read more

  • Who Is Creating Your Content
    Yvonne Lyons | May 15, 2015

    Is Your Marketing Partner a Content Creator? How to Vet Them

    We’ve published posts before on how to choose your content marketing firm, whether you should outsource or not, how to assemble your plan, and more. There are lots of questions to ask, many of them important. But if you are planning to have your new marketing partner help you with the business of creating and […] read more

  • Herculean Content Efforts How to Mount Them and Succeed
    Yvonne Lyons | April 23, 2015

    Herculean Content Efforts: How to Mount Them and Succeed

    Someone in your organization has come up with the idea that you could really put your company on the map with a content sprint. A large-scale content effort mounted in a relatively short period of time. This would be great, right? You could produce maybe two or three blog posts a week, a weekly eBook, […] read more