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Marketing Trenches Blog

Posts by Yvonne Lyons

  • Print Is Not Dead
    Yvonne Lyons | October 2, 2014

    Print is Dead? Think Again, Content Marketers

    I like print. I think it’s alive and well. There — I said it. I take a lot of heat at Right Source for this, because, well, we are a digital marketing consultancy. Sure, we do some print work, but not a ton. Some of the folks here are big on that familiar phrase, “print […] read more

  • Are You a Slave to Your Editorial Calendar
    Yvonne Lyons | September 18, 2014

    Are You a Slave to Your Editorial Calendar?

    You did everything right. Created the content marketing plan (victory), created an editorial calendar (victory), assembled an army of writers and volunteers, and after probably much arm twisting, you started to execute (victory). After which… you clicked autopilot. It was all working, right? You had the calendar and you just followed it. That’s what everyone […] read more

  • Who Should Make Up the Content Creation Team
    Yvonne Lyons | September 4, 2014

    Who Should Make Up the Content Creation Team?

    The content marketing thing has caught on in your organization? Nice. Maybe some budget money has floated your way and you’ve decided to build out a small content creation arm within your department, or maybe a content kingdom, or an empire. Or perhaps you have visions of turning into a brand publisher. Today’s large corporations […] read more

  • Transformers Can Save the Day — and Your Content Marketing
    Yvonne Lyons | June 11, 2014

    Transformers Can Save the Day — and Your Content Marketing

    When my son was younger, he had toys called Transformers. They were cars, trucks, and airplanes that, when in a perilous situation or when the underdog was in need of help, could transform into an ultra-powerful robot dude with all kinds of cool powers who could squash bad guys and save the day. Pretty awesome, […] read more

  • Yvonne Lyons | May 2, 2014

    Why You Need an Editorial Meeting for Your Content

    So you’ve made a content marketing plan, recruited subject matter experts and internal writers, and managed to get buy-in from stakeholders. You’ve brainstormed lots of ideas for content, put it all in an editorial calendar that extends all the way through the end of the year, and now your content machine is rolling. But how […] read more

  • How to Proofread Typos Out of Your Content: 8 Tips
    Yvonne Lyons | April 10, 2014

    How to Proofread Typos Out of Your Content: 8 Tips

    Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I see everywhere. In the rush to publish, it seems that many writers view proofreading as optional. I have read some great blog posts, and just as I am thinking about how I am going to […] read more