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Posts by Yvonne Lyons

  • How to Proofread Typos Out of Your Content: 8 Tips
    Yvonne Lyons | April 10, 2014

    How to Proofread Typos Out of Your Content: 8 Tips

    Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I see everywhere. In the rush to publish, it seems that many writers view proofreading as optional. I have read some great blog posts, and just as I am thinking about how I am going to […] read more

  • The Content Creator’s Guide to Repairing Troubled Copy
    Yvonne Lyons | March 27, 2014

    The Content Creator’s Guide to Repairing Troubled Copy

    Every content marketing writer has produced copy that he or she thought was top-notch, and then received disappointing feedback. “I just don’t like it,” or, “Maybe with a little more work it could get there.” Or, “It’s just not what I was thinking it would be.” Really? What were you thinking it would be? Well, […] read more

  • Build Your Content Strategy
    Yvonne Lyons | March 14, 2014

    How to Use Ideas, Messages and Themes to Build Your Content Strategy

    A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of them, so it’s no […] read more

  • No Time and No Help? How to Get Your Content Done
    Yvonne Lyons | March 6, 2014

    No Time and No Help? How to Get Your Content Done

    I have heard this more than once from clients or prospective clients: “We know we need to create content, we just don’t have time, and unfortunately, we are the only ones who can really write knowledgeably about our subject matter.” In many cases, both of these statements are valid. It’s clearly very hard to find […] read more

  • How to Distinguish the Journalist from the Content Marketing Writer
    Yvonne Lyons | January 23, 2014

    How to Distinguish the Journalist from the Content Marketing Writer

    Not long ago, I wrote a post on what content marketing writers can learn from journalists. Good content marketing writers will always do well to take some lessons from journalists, because much of what we do now is true reporting and storytelling — skills that the journalist has honed during his or her career. And […] read more

  • Yvonne Lyons | January 16, 2014

    10 Ways to Generate New Content Ideas

    So you got a little behind the eight ball. You were on top of that editorial calendar but then your job and your life got in the way and all of a sudden your once-robust content queue is full of nothing. Your stomach kind of lurches, maybe a little bit of panic creeps in. Every […] read more