Marketing Trenches Blog

Posts by Yvonne Lyons

  • Turkeys, Stuffing and Content Marketing
    Yvonne Lyons | November 26, 2013

    Thanks for the Turkey, Stuffing, and the Content Marketing

    We all know that this is the holiday of giving thanks — for family, for that delicious dinner, for all the great things that content marketing brings to our lives. Huh? Well, admit it. All modern marketers should give some thanks for the bountiful glory that content marketing has bestowed upon them, right? This year, […] read more

  • Yvonne Lyons | November 14, 2013

    10 Lessons Content Marketing Writers Can Learn From Journalists

    Today, a successful content marketing writer has to be a number of things: part marketer, part journalist, part content strategist, and part businessperson. It’s not enough to have years of marketing background or agency copywriting experience. And it probably won’t work if you only have a brain for objective news coverage, because let’s face it, […] read more

  • Yvonne Lyons | October 10, 2013

    10 Content Marketing Lessons From Preschool

    I remember preschool being an awesome place: lots of toys, an ultra-cool teacher, snacks, little rugs for naps during the day. Sounds like nirvana to me right about now. Preschool is about getting the hang of some really basic things, and when you’re learning (or “working,” because that made you sound more grown up when […] read more

  • Image of the word "Guilty"
    Yvonne Lyons | October 3, 2013

    Grammar Mistakes Part 2: 10 More Crimes You’re Probably Committing

    Not too long ago, I wrote a post about some grammar mistakes that can quickly ruin your good content. While there are plenty of grammar crimes out there I could have included in that post, those 10 were the ones that, frankly, annoy me the most. But there are certainly others that are pretty big […] read more

  • 10 Common Grammar Mistakes That Will Ruin Good Content
    Yvonne Lyons | September 5, 2013

    10 Common Grammar Mistakes That Will Ruin Good Content

    I’m a grammar nerd. I’ll admit it. I think there are nerdier types of nerds out there (some might disagree), but I’ll own the grammar thing. I believe it’s important — of paramount importance even — to good communication. Because without correct grammar, at best, we can’t always get our point across, and at worst, […] read more

  • Yvonne Lyons | August 8, 2013

    How to Put Your Case Study on Steroids: A 3-Question Guide

    Seventy-one percent of B2B content marketers say they use case studies as a marketing tool. Like any other form of content marketing, if lots of people are seeing the value in this type of content, your case study has to be remarkable to stand out. And if you are going to cash in your chips […] read more