Marketing Trenches Blog

  • Right Source | June 22, 2018

    Why Modern Marketers Are Using Interactive Content

    When you think of interactive content, you’re probably imagining BuzzFeed Quizzes that promise to predict your future after you select the three bowls of cereal that most closely reflect your personality. (Find out here) However, marketers are using interactive content today — from quizzes and to assessments to ROI calculators and interactive video — to […] read more

  • right source marketing, core messaging
    Will Davis | June 14, 2018

    The 5 Key Components of a Core Messaging Document

    We’ve all been there: You are cornered at a conference and someone asks, “So what does your company do again?” Either you stammer trying to come up with the simplest answer, or you’re hoping that whatever you usually say is the same thing your boss is saying in the opposite corner of the same conference […] read more

  • Content Strategy
    Yvonne Lyons | June 7, 2018

    Why You Need a Content Strategy AND a Content Plan

    Content strategy versus content planning. Lots of people believe they’re essentially the same things. We frequently talk to prospective clients who say things like, “Oh, we already have a plan.” I know after a long time in this business that I now have to ask questions about what it is that they really have. Is […] read more

  • marketing_automation
    Will Davis | May 29, 2018

    The Answer Is Yes, You Do Need Help Setting Up Marketing Automation

    You realized you needed marketing automation, went through the painstaking process of vetting vendors, and landed on a technology you believe is the best move for your marketing team and your business. But now you have the quandary of how to actually get from signing a contract to realizing the impact that the technology can […] read more

  • content marketing plan
    Yvonne Lyons | May 24, 2018

    Follow These 3 Steps for Content Framework to Save Your Marketing Plan

    Building a content marketing plan requires messaging and enough themes and topics to fill a calendar. How to get it all done and aligned with your strategy. read more

  • Right Source - GDPR
    Shannon Walsh | May 17, 2018

    GDPR is Changing Data Protection — Here’s How to Adapt

    For marketers, email addresses are like golden tickets to sales; as soon as you have that data, you have endless opportunities to pepper your contacts with lead-generating email communications. But that may change — at least for residents in the European Union (EU) — based on the new General Data Protection Regulation (GDPR), new legislation designed […] read more