Marketing Trenches Blog

  • 5 Interview Questions for Content Marketing Candidates
    Mike Sweeney | June 17, 2016

    Answer These 5 Questions to Ace Your Content Marketing Interview

    A couple weeks back, I was a guest on the This Week in Marketing radio show, hosted by Mihali Stavlas. Over the course of an hour, we covered many important aspects of content-driven marketing — its origins, the importance of planning, the intersection of marketing and technology, and ROI measurement. One of Mihali’s questions for […] read more

  • Finding Images for Your Content
    Right Source | June 9, 2016

    Finding Images for Your Content: How to Do It Right

    Years ago, in a former life, I was part of a magazine redesign process. One matter we needed to settle was what to do about our covers: Should we continue to publish photographs of our cover subjects, or, New Yorker-like, opt for illustrations, instead? We opted for the second option. One reason: As an industry […] read more

  • Print Magazines as Content Marketing
    Yvonne Lyons | May 31, 2016

    When Old School Is Out-of-the-Box: Print Magazines as Content Marketing

    Digital content is exploding on the Internet as companies embrace content marketing and seek to further their thought leadership. Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation, posts on Twitter, Facebook, Instagram, Pinterest, and Snapchat. Online, we are drowning in content. The amount of content we are […] read more

  • Creating a Culture of Content_Driven Marketing
    Mike Sweeney | May 12, 2016

    Does Your Company Have the Culture for Content-Driven Marketing?

    Last week, I found myself rocked back in my chair, eyes to the sky, taking deep breaths, hoping and praying for a miracle. I wasn’t searching for a real miracle, but rather a minor business miracle. I was hoping for a particular client to suddenly “get” content-driven marketing, because after months of preaching and practicing, […] read more

  • Will Davis | May 5, 2016

    Tips for Getting Started With Your Marketing Technology Stack

    Being a marketer today means running a data-driven operation that delivers sales-ready leads resulting in revenue. That’s pretty scary isn’t it? Most likely, you aren’t a data scientist or a sales expert. Your expertise probably lies in targeting audiences with creative campaigns, advertising, and content. But increasingly, you are asked to show ROI on your […] read more

  • Nerd Alert_How to Make Boring Subjects Interesting_
    Right Source | April 28, 2016

    Nerd Alert: How to Make Boring Content Interesting

    Have you ever wondered how giant food companies keep all their ingredients fresh long enough to turn them into products, then keep them fresh longer still while they await sale to the public? How do the Campbell Soup people safely store all those tomatoes and celery stalks, all that chicken and beef? What’s that? You […] read more