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Marketing Trenches Blog

  • The Most Important Things To Do After Publishing Your Next Blog Post
    Right Source | April 22, 2016

    The Most Important Things To Do After Publishing Your Next Blog Post

    Whether you’re deep into a content marketing effort that includes regular blog posts or you’re just getting started, you need a plan to maximize the impact of those posts. Your work isn’t finished when you hit “publish.” Right Source’s own expert marketing managers — Christine Guenther, Dov Hoffman, and Alex Smolen — tapped into their collective […] read more

  • How to Write Your Own Website Copy
    Right Source | April 14, 2016

    How to Write Your Own Website Copy

    I’m impressed by the number of companies that have started taking content marketing seriously. More businesses than ever are recognizing the value of placing helpful, informative content at the center of their marketing campaigns. And as someone who’s been preaching the Content Marketing Gospel for a while now, it’s gratifying to see so many businesses […] read more

  • What Messaging Opportunities Are You Missing?
    Right Source | April 7, 2016

    What Messaging Opportunities Are You Missing?

    Is everything really content? Well, yeah, kinda! It depends a bit on your definition, of course, but if you choose to believe what ad-man and creative director Dave Trott has observed as the new world order of content marketing, every medium via which you communicate with your clients or customers could be a potential opportunity […] read more

  • Are Your Content Ideas Any Good_5 Crucial Questions
    Right Source | March 30, 2016

    Are Your Content Ideas Any Good? 5 Crucial Questions

    We hear it all the time from businesses that create their own content. In fact, it may be the most common problem in all of content marketing: How do you know if your topic ideas are any good?  Of course, that’s assuming that you have a few topic ideas to work with at all. (If […] read more

  • 5 Reasons to Make Direct Mail a Content Marketing Tactic
    Yvonne Lyons | March 25, 2016

    Direct Mail Lives: 5 Reasons to Make It a Content Marketing Tactic

    I’ve said it before: Print is not dead. In fact, as one of the tactics in your content marketing arsenal, direct mail can be more effective for certain audiences than email. Gasp! I know what you’re probably thinking, “It’s a digital-marketing world, sister. Catch up.” Well, listen, no one is suggesting that you should shift […] read more

  • Choosing the Right Distribution Channels
    Right Source | March 18, 2016

    Broadcast News: Choosing the Right Content Distribution Channels

    In 2011, when Right Source was but a few years old, our chief content officer Mike Sweeney wrote a post called “Distribution is King.” Though the distribution landscape has changed enormously in even just the last five years — not to mention the last 10, with the explosion of social networking affecting nearly every aspect […] read more