Marketing Trenches Blog

  • 13 Content Marketing Plans in 12 Months_The Takeaways
    Mike Sweeney | January 19, 2016

    13 Content Marketing Plans in 12 Months: The Takeaways

    A few years back, I became Right Source Marketing’s chief content officer. While that has meant a lot of different things to a lot of different people, for me, one of the key things it has allowed me to do is to put huge focus on planning, both for our company and our clients. I […] read more

  • Webinar, Blog Post, or eBook_Choosing Content Types
    Yvonne Lyons | January 8, 2016

    Webinars, Blog Posts, and eBooks, Oh My! Choosing Content Types

    Hello, 2016. And hello, big list of marketing goals that accompanies a new year. Do not be daunted. You’re refreshed, reinvigorated, and resolved to get it right this year, aren’t you? And I bet you have that content marketing plan done and in your back pocket, ready to whip out at a moment’s notice to […] read more

  • Rudolph Content Marketing
    Yvonne Lyons | December 17, 2015

    Content Marketing Lessons From Rudolph the Red-Nosed Reindeer

    The holidays, they’re fun no matter what your religious persuasion or lack thereof. C’mon. Don’t be a scrooge. Most people are just a little perkier at the holidays. The kids are excited. Things are sparkly. People are trying to sell you things at a discount. The world offers you a little time off. What’s not […] read more

  • Content Distribution_Should You Pay to Play
    Right Source | December 10, 2015

    Content Distribution: Should You Pay to Play?

    If a tree falls in the forest and no one is there to hear it, does it make a sound? The question has been pondered by the probing minds of notable philosophers like George Berkeley, the Bishop of Cloyne, who initially posed it in the 18th century, and the modern era’s most notable thinkers (read: […] read more

  • Lead Scoring 101_Clearing the Confusion
    Right Source | December 3, 2015

    Lead Scoring 101: Clearing the Confusion

    You know we like to talk a lot about marketing, specifically content marketing, because it’s the thing we do really well. We know content can’t exist in a vacuum. It needs to be part of a comprehensive strategy geared toward establishing your organization as a thought leader and driving results. We’ve got lots of blog […] read more

  • Arbitrary Deadlines_That's How the Content Crumbles
    Yvonne Lyons | November 19, 2015

    Arbitrary Deadlines? That’s the Way the Content Crumbles

    Deadline. Does that word make you cringe? It has some creepy origins. It seems to date back to the American Civil War, at which point it described a line drawn on the ground over which federal prisoners of war were not allowed to cross under penalty of being shot. The word deadline probably still makes […] read more