Marketing Trenches Blog

  • What Messaging Opportunities Are You Missing?
    Right Source | April 7, 2016

    What Messaging Opportunities Are You Missing?

    Is everything really content? Well, yeah, kinda! It depends a bit on your definition, of course, but if you choose to believe what ad-man and creative director Dave Trott has observed as the new world order of content marketing, every medium via which you communicate with your clients or customers could be a potential opportunity […] read more

  • Are Your Content Ideas Any Good_5 Crucial Questions
    Right Source | March 30, 2016

    Are Your Content Ideas Any Good? 5 Crucial Questions

    We hear it all the time from businesses that create their own content. In fact, it may be the most common problem in all of content marketing: How do you know if your topic ideas are any good?  Of course, that’s assuming that you have a few topic ideas to work with at all. (If […] read more

  • 5 Reasons to Make Direct Mail a Content Marketing Tactic
    Yvonne Lyons | March 25, 2016

    Direct Mail Lives: 5 Reasons to Make It a Content Marketing Tactic

    I’ve said it before: Print is not dead. In fact, as one of the tactics in your content marketing arsenal, direct mail can be more effective for certain audiences than email. Gasp! I know what you’re probably thinking, “It’s a digital-marketing world, sister. Catch up.” Well, listen, no one is suggesting that you should shift […] read more

  • Choosing the Right Distribution Channels
    Right Source | March 18, 2016

    Broadcast News: Choosing the Right Content Distribution Channels

    In 2011, when Right Source was but a few years old, our chief content officer Mike Sweeney wrote a post called “Distribution is King.” Though the distribution landscape has changed enormously in even just the last five years — not to mention the last 10, with the explosion of social networking affecting nearly every aspect […] read more

  • Laying the Groundwork_How to Build an Editorial Calendar
    Right Source | March 3, 2016

    Laying the Groundwork: How to Build an Editorial Calendar

    A new client had a confession. They had tried — oh, how they had tried — to create their own content marketing effort. They built a blog on their website, brainstormed content ideas, assigned authors to topics, and made a schedule. Things seemed to be going nicely. But then, well… “We just couldn’t stay on […] read more

  • Are You Engaged in Content-Driven Marketing or Just Content Marketing
    Mike Sweeney | February 25, 2016

    Are You Engaged in Content-Driven Marketing or Just Content Marketing?

    While we are believers in content marketing overall, we use the term “content-driven marketing” to represent what we actually do for our clients. Why? read more