Marketing Trenches Blog

  • Content Distribution_Should You Pay to Play
    Right Source | December 10, 2015

    Content Distribution: Should You Pay to Play?

    If a tree falls in the forest and no one is there to hear it, does it make a sound? The question has been pondered by the probing minds of notable philosophers like George Berkeley, the Bishop of Cloyne, who initially posed it in the 18th century, and the modern era’s most notable thinkers (read: […] read more

  • Lead Scoring 101_Clearing the Confusion
    Right Source | December 3, 2015

    Lead Scoring 101: Clearing the Confusion

    You know we like to talk a lot about marketing, specifically content marketing, because it’s the thing we do really well. We know content can’t exist in a vacuum. It needs to be part of a comprehensive strategy geared toward establishing your organization as a thought leader and driving results. We’ve got lots of blog […] read more

  • Arbitrary Deadlines_That's How the Content Crumbles
    Yvonne Lyons | November 19, 2015

    Arbitrary Deadlines? That’s the Way the Content Crumbles

    Deadline. Does that word make you cringe? It has some creepy origins. It seems to date back to the American Civil War, at which point it described a line drawn on the ground over which federal prisoners of war were not allowed to cross under penalty of being shot. The word deadline probably still makes […] read more

  • Partner to Partner: Marketing Your Professional Services Firm in 2016
    Mike Sweeney | November 17, 2015

    Partner to Partner: Marketing Your Professional Services Firm in 2016

    I’ve read and then revisited the book Managing the Professional Service Firm by David Maister four or five times. It captures the seemingly simple, yet sometimes complicated, nature of running a professional services firm better than any other book of its kind. I revisit it when dealing with important client service, operations, human capital, and […] read more

  • Hold ‘Em or Fold ‘Em_When to Call Copy Finished
    Yvonne Lyons | October 29, 2015

    Hold ‘Em or Fold ‘Em? When to Call Copy “Finished”

    I will never marginalize the effort that creating quality content requires. Unlike, say, accounting, the creative process, whether it’s writing, editing, or design, is very subjective. It requires you put things together in such a way that will elicit some reaction or emotion from your audience. But the choices involved — Is it like this […] read more

  • Why Quality Content Will Transform Your Business… Eventually
    Right Source | October 15, 2015

    Why Quality Content Will Transform Your Business… Eventually

    During a recent visit with a relatively new client, a certain frustration with the content marketing process came up. We had only just started publishing content on her company’s behalf, but she was feeling discouraged because it hadn’t yet had a meaningful impact on her business. “I’m not feeling the magic,” she told us. I’ve […] read more