Marketing Trenches Blog

  • How Long Should a Blog Post Be? It Depends.
    Right Source | July 2, 2015

    How Long Should a Blog Post Be? It Depends.

    A little pet peeve of every editor (especially this one) is an article that is artificially long, with lots of fluffy filler words that don’t really say anything. Drives me nuts. So when I edit a piece, I imagine that I’m a ruthless management consultant for a cost-cutting corporate behemoth, and that each and every […] read more

  • Stop Publishing Generic Content A Case for Authenticity
    Right Source | June 25, 2015

    Stop Publishing Generic Content: A Case for Authenticity

    In the mad rush to create content — and more content — much of what gets published makes me stop and wonder: Haven’t I read this already? Generic content is everywhere, and certainly no stranger to content marketing. But with all the content on the inter-tubes, generic won’t grow your business or help you generate […] read more

  • 9 Ways to Spice Up Your Boring Blog
    Yvonne Lyons | June 19, 2015

    9 Ways to Spice Up Your Boring Blog

    Feel like your blog is stale? Does it seem like you’re writing about similar topics all the time, or linking back to the same things because your topics are all related? Or maybe you just can’t think of anything new to say? Fresh thinking is hard. You won’t get an argument from me there. I […] read more

  • How Content Marketing, Lead Gen, and Demand Gen Work Together
    Will Davis | June 11, 2015

    How Content Marketing, Lead Gen, and Demand Gen Work Together

    It seems that everywhere I go these days — client meetings, prospect meetings, networking groups — there is talk, but also confusion, about demand generation, lead generation, and content marketing and how they fit together. To be fair, it’s easy to be confused, because many folks are using each of these terms a bit differently […] read more

  • Stop Listening to This Bullsht About Content
    Yvonne Lyons | June 5, 2015

    Stop Listening to This Bullsh*t About Content

    Everyone has these weeks. Crazy things happen that make you shake your head, people put a wrench in your plans in some way or other, you hear things from clients or prospects that seem, um, preposterous, and it becomes just “one of those weeks.” So it’s Friday (and we usually post on Thursdays), so this […] read more

  • Why No One Is Reading Your Content
    Mike Sweeney | May 21, 2015

    Why No One is Reading Your Content and How to Fix It

    Two quarters down. Completed: 24 blog posts, 6 email newsletters, 4 checklists, 3 drip email campaigns, 2 eBooks, 1 webinar. Victory is yours. Except no one is reading your content. This happens, people. It happens to well-intentioned, smart people, and it happens to dopes. In other words, it can happen to you. If you made […] read more