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Marketing Trenches Blog

  • Who Is Creating Your Content
    Yvonne Lyons | May 15, 2015

    Is Your Marketing Partner a Content Creator? How to Vet Them

    We’ve published posts before on how to choose your content marketing firm, whether you should outsource or not, how to assemble your plan, and more. There are lots of questions to ask, many of them important. But if you are planning to have your new marketing partner help you with the business of creating and […] read more

  • Getting Started With Demand Generation Content Required
    Will Davis | May 8, 2015

    Getting Started With Demand Generation: Content Required

    How much content do we need to produce before we can just get started? What pieces do I have to create to make this work? And when will I start to see traction on all of this content? These are some of the most common questions I hear when speaking with folks about planning a […] read more

  • The 7 Emails That Comprise Your First Lead Nurture Campaign
    Right Source | April 30, 2015

    The 7 Emails That Comprise Your First Lead Nurture Campaign

    So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to prepare and staff your marketing automation team. And then it was time to use it. No matter […] read more

  • Herculean Content Efforts How to Mount Them and Succeed
    Yvonne Lyons | April 23, 2015

    Herculean Content Efforts: How to Mount Them and Succeed

    Someone in your organization has come up with the idea that you could really put your company on the map with a content sprint. A large-scale content effort mounted in a relatively short period of time. This would be great, right? You could produce maybe two or three blog posts a week, a weekly eBook, […] read more

  • Make Your Ghostwriting Partnership a Success
    Right Source | April 9, 2015

    Make Your Ghostwriting Partnership a Success

    In fifth grade, when my teacher asked my class to write a report on our favorite author, I knew immediately who to choose: Carolyn Keene. The mastermind behind Nancy Drew, my favorite female sleuth, Carolyn Keene churned out one page-turner after another, keeping me up past my bedtime and making cable TV dull by comparison. […] read more

  • Who Belongs on Your Marketing Automation Team
    Mike Sweeney | April 2, 2015

    It Takes a Motley Crew to Make a Marketing Automation Team

    The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to “marketing,” and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs… automatically. Set it up, let it run, make millions, retire. No humans need apply. Nothing […] read more