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Marketing Trenches Blog

  • Google Changes
    Will Davis | March 27, 2015

    Another Google Algorithm Change — What Should You Do?

    So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess what Google just did to you? It changed the […] read more

  • Is Clickbait Fair to Readers
    Right Source | March 26, 2015

    This Blog Post Will Change Your Life!

    Okay, maybe this post won’t change your life. But this blog post does reveal the one weird trick to paying off your mortgage by the end of the year. All right, so that’s not true, either. Would you believe that you’ll discover how one woman made millions from the privacy of her living room, without […] read more

  • Dont Buy Marketing Automation Right Now
    Right Source | March 19, 2015

    Why You Should Buy Marketing Automation, But Not Right Now

    I see it happen to companies and people time and time again. Marketing automation technologies — like Marketo, Pardot, HubSpot, Eloqua, and more — constantly get trotted out to marketing folks near and far as a salvation. They are purported to be an answer to all their problems with email, lead generation, prospect tracking, and website reporting, […] read more

  • Content Guidelines
    Right Source | February 26, 2015

    What Does Your Company Need? Style Guide or Content Guide?

    Companies sometimes wonder how they should go about developing style guides, or whether they need to bother. It’s a complicated issue — or, at least, it is for companies that do it right. That’s because most companies should not simply be developing style guides. They should be developing content guides. Let me explain. I understand the […] read more

  • Mike Sweeney | February 20, 2015

    Choose Your Marketing Firm: Sheep, Wannabes, or Leaders

    [With the exception of Right Source employees, clients, and prospective employees and clients, I don’t care if anyone reads this post. It’s written with that in mind. You’ve been forewarned. Let’s begin.] “Those guys made it from $2 million to $10 million in just a few years.” “They are now working with Google and Microsoft.” […] read more

  • Yvonne Lyons | February 12, 2015

    Best Conversation Hearts for the Content Marketer

    I wasn’t going to be the one to write a blog post this week. But I am the one who writes “cute” posts at Right Source, and when the idea of a post centered around conversation hearts and content marketing got tossed out at an informal gathering (ok, maybe it was at a bar), I […] read more