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Marketing Trenches Blog

  • Herculean Content Efforts How to Mount Them and Succeed
    Yvonne Lyons | April 23, 2015

    Herculean Content Efforts: How to Mount Them and Succeed

    Someone in your organization has come up with the idea that you could really put your company on the map with a content sprint. A large-scale content effort mounted in a relatively short period of time. This would be great, right? You could produce maybe two or three blog posts a week, a weekly eBook, […] read more

  • Make Your Ghostwriting Partnership a Success
    Right Source | April 9, 2015

    Make Your Ghostwriting Partnership a Success

    In fifth grade, when my teacher asked my class to write a report on our favorite author, I knew immediately who to choose: Carolyn Keene. The mastermind behind Nancy Drew, my favorite female sleuth, Carolyn Keene churned out one page-turner after another, keeping me up past my bedtime and making cable TV dull by comparison. […] read more

  • Who Belongs on Your Marketing Automation Team
    Mike Sweeney | April 2, 2015

    It Takes a Motley Crew to Make a Marketing Automation Team

    The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to “marketing,” and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs… automatically. Set it up, let it run, make millions, retire. No humans need apply. Nothing […] read more

  • Google Changes
    Will Davis | March 27, 2015

    Another Google Algorithm Change — What Should You Do?

    So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess what Google just did to you? It changed the […] read more

  • Is Clickbait Fair to Readers
    Right Source | March 26, 2015

    This Blog Post Will Change Your Life!

    Okay, maybe this post won’t change your life. But this blog post does reveal the one weird trick to paying off your mortgage by the end of the year. All right, so that’s not true, either. Would you believe that you’ll discover how one woman made millions from the privacy of her living room, without […] read more

  • Dont Buy Marketing Automation Right Now
    Right Source | March 19, 2015

    Why You Should Buy Marketing Automation, But Not Right Now

    I see it happen to companies and people time and time again. Marketing automation technologies — like Marketo, Pardot, HubSpot, Eloqua, and more — constantly get trotted out to marketing folks near and far as a salvation. They are purported to be an answer to all their problems with email, lead generation, prospect tracking, and website reporting, […] read more