Blog

Marketing Trenches Blog

  • 2015 B2B Marketing Trends Part II
    Mike Sweeney | December 18, 2014

    5 MORE Marketing Trends for Your 2015 B2B Marketing Plan

    If you read my last post, which spurred this follow-up post, then you know that you have nine business days to get your B2B marketing plan done for 2015. Get on it, slow guy. Like now. While the discussion of the five content marketing trends that should fuel your B2B marketing plan was an active […] read more

  • 5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan
    Mike Sweeney | December 4, 2014

    5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan

    According to a Right Source Marketing study (based on survey responses from a whopping 11 B2B-oriented companies) conducted in November 2014, you, Mr. or Ms. Marketing Leader, either have not finished your 2015 marketing plan, or… gasp… have not even started it. If you’re not interested in building such a plan, or think it’s a […] read more

  • Your 2015 Marketing Assessment: How to Do it Right
    Right Source | November 21, 2014

    Your 2015 Marketing Assessment: How to Do it Right

    Where are you now? Where are you going? And how are you going to get there? These questions are important for individuals in any walk of life, but are particularly critical for professionals seeking to grow a business. My role focuses on helping clients grow top line revenue via strategic marketing planning and programs. That’s […] read more

  • How to Integrate Stories from the Field
    Right Source | November 14, 2014

    How to Use Stories From the Field to Bring Content to Life

    Countless blog posts, eBooks, and other forms of business-to-business (B2B) content explain concepts, delineate processes, and build a case for one method versus another. While these are all legitimate approaches to quality content, what often gets overlooked in the push to educate and inform is the need to engage our audiences with pure storytelling. Why […] read more

  • Spotting the Ownership Mentality in Employees
    Yvonne Lyons | November 6, 2014

    Spotting the Ownership Mentality in Employees

    I have no ownership stake in Right Source Marketing. But I approach everything I do as if I own the place (some of my colleagues will chuckle at that). That means that I am incredibly invested in the company’s success, and everything I do reflects that—from the tiny details to the big picture. I think […] read more

  • Why Batman is the Best Halloween Costume
    Yvonne Lyons | October 30, 2014

    Why Batman is the Best Halloween Costume for a Content Marketer

    It’s Halloween. Have a costume yet? Unlikely. You’re a content marketer. You’re busy planning, writing, distributing, recruiting volunteers, repurposing, measuring… you don’t have time for finding costumes. Not to worry. I have your solution. No one has ever gone wrong with a good superhero costume. And from what my research has told me (conducted very […] read more