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Marketing Trenches Blog

  • 5 Steps to Engaging Your Target Me(s)
    Right Source | July 25, 2014

    5 Steps to Engaging Your Target Me

    It’s not you, it’s me… So there it is, the future of your content marketing success, defined by the lamest breakup line of the past. Welcome to a new kind of audience relationship building, where your message is less about what your product or campaign does, and more about the way your message is conveyed and how it […] read more

  • Believe The Hype: Why Your Business Needs Marketing Automation
    Will Davis | June 25, 2014

    Believe the Hype: Why Your Business Needs Marketing Automation

    Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology […] read more

  • Transformers Can Save the Day — and Your Content Marketing
    Yvonne Lyons | June 11, 2014

    Transformers Can Save the Day — and Your Content Marketing

    When my son was younger, he had toys called Transformers. They were cars, trucks, and airplanes that, when in a perilous situation or when the underdog was in need of help, could transform into an ultra-powerful robot dude with all kinds of cool powers who could squash bad guys and save the day. Pretty awesome, […] read more

  • How to Make Content Marketing Your Recruiting Machine
    Mike Sweeney | May 30, 2014

    How to Make Content Marketing Your Recruiting Machine

    Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult — and at the same time, most rewarding — facets of growing a business. […] read more

  • Yvonne Lyons | May 2, 2014

    Why You Need an Editorial Meeting for Your Content

    So you’ve made a content marketing plan, recruited subject matter experts and internal writers, and managed to get buy-in from stakeholders. You’ve brainstormed lots of ideas for content, put it all in an editorial calendar that extends all the way through the end of the year, and now your content machine is rolling. But how […] read more

  • How to Use Research to Take Content From Flimsy to Fabulous
    Right Source | April 23, 2014

    How to Use Research to Take Content From Flimsy to Fabulous

    We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds they take to skim. The same holds true with some eBooks, white papers, case studies, and emails. They can come across as insightful on the outside, but the […] read more