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Marketing Trenches Blog

  • How to Distinguish the Journalist from the Content Marketing Writer
    Yvonne Lyons | January 23, 2014

    How to Distinguish the Journalist from the Content Marketing Writer

    Not long ago, I wrote a post on what content marketing writers can learn from journalists. Good content marketing writers will always do well to take some lessons from journalists, because much of what we do now is true reporting and storytelling — skills that the journalist has honed during his or her career. And […] read more

  • Yvonne Lyons | January 16, 2014

    10 Ways to Generate New Content Ideas

    So you got a little behind the eight ball. You were on top of that editorial calendar but then your job and your life got in the way and all of a sudden your once-robust content queue is full of nothing. Your stomach kind of lurches, maybe a little bit of panic creeps in. Every […] read more

  • Yvonne Lyons | January 9, 2014

    Be a Better Content Marketer in 2014: 10 Resolutions

    New years are for resolutions. Join the gym, eat better, visit your mother more often, buy lottery tickets, become a game show host — whatever your habitual resolution is when the ball drops, it’s usually out the window as unattainable by what, March? But the exceptional content marketer should make some marketing-related resolutions, and because […] read more

  • Dov Hoffman | December 19, 2013

    Content and Social Media: The Peanut Butter and Jelly of Marketing

    As social media has evolved these past few years, I’ve seen smart social strategies and tactics generate tangible results for certain companies. I’ve also seen the opposite — companies jumping on the social media bandwagon with a haphazard approach, which brings little in terms of results. What I’ve come to realize, however, especially since joining […] read more

  • Mike Sweeney | December 13, 2013

    How to Outsmart 90% of Marketing Job Seekers

    If you are a millennial trying to get a job in marketing today, you’re not alone. But to get noticed, pay attention to the details and follow this advice. read more

  • Will Davis | December 9, 2013

    Demand Generation and Content Marketing: A Match Made in B2B Heaven

    Content marketing is indisputably hot. Over the last few months, I’ve presented to a wide variety of groups about content marketing — Content Marketing World attendees, marketing directors, Salesforce.com users, and college students, to name a few. In all of these sessions, one thing stands out: We’re finally turning the corner on the way marketers […] read more