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Marketing Trenches Blog

  • Turkeys, Stuffing and Content Marketing
    Yvonne Lyons | November 26, 2013

    Thanks for the Turkey, Stuffing, and the Content Marketing

    We all know that this is the holiday of giving thanks — for family, for that delicious dinner, for all the great things that content marketing brings to our lives. Huh? Well, admit it. All modern marketers should give some thanks for the bountiful glory that content marketing has bestowed upon them, right? This year, […] read more

  • Alecia Farley | November 20, 2013

    5 Things That Can Make or Break Your Website Launch

    Building a brand new website or redesigning an existing one is exciting. There are plenty of “fun” parts of the process that people are happy to jump right into, and that never get left off the to-do list. Those things usually have to do with design, information architecture, and planning the really cool features that […] read more

  • Yvonne Lyons | November 14, 2013

    10 Lessons Content Marketing Writers Can Learn From Journalists

    Today, a successful content marketing writer has to be a number of things: part marketer, part journalist, part content strategist, and part businessperson. It’s not enough to have years of marketing background or agency copywriting experience. And it probably won’t work if you only have a brain for objective news coverage, because let’s face it, […] read more

  • Mike Sweeney | November 7, 2013

    How to Build an Effective Content Marketing Plan

    According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year. For most, this is not all that surprising. Also not surprising: 42 percent of B2B marketers consider themselves effective at content marketing, up […] read more

  • Automobile jumper cables
    Mike Sweeney | October 17, 2013

    Jumpstart Your 2014 B2B Marketing Plan with 5 Critical Questions

    I love strategic planning. That might make me one of the crazy ones, but when done with the right people, strategic planning can be revealing, inspiring, and dare I say it – fun. In most companies, however, it’s not done often enough, thoroughly enough, or with enough focus on particular issues or decisions. In those […] read more

  • Yvonne Lyons | October 10, 2013

    10 Content Marketing Lessons From Preschool

    I remember preschool being an awesome place: lots of toys, an ultra-cool teacher, snacks, little rugs for naps during the day. Sounds like nirvana to me right about now. Preschool is about getting the hang of some really basic things, and when you’re learning (or “working,” because that made you sound more grown up when […] read more