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Marketing Trenches Blog

  • birthday candles
    Mike Sweeney | February 27, 2014

    Right Source Turns Five: Past, Present, and Remarkable Future

    Show, don’t tell. Educate, don’t sell. Write for your audience, not for your ego. And by all means, don’t talk about yourself too much. Today, I get to break the rules. After all, it’s Right Source Marketing’s fifth birthday. I asked for a laser tag party. Rejected by Yvonne – too much hand-eye coordination, not […] read more

  • Right Source | February 21, 2014

    What’s Your Story, Content Marketer?

    We make (and hear) comparisons between content marketing and storytelling all the time. And while it’s easy to think of your overarching company story — your history, mission, boilerplate, and messaging — as the only story you need to tell, you have many stories that make up who you are and why you do what […] read more

  • Right Source | February 6, 2014

    Use Jargon to Educate, Not Obfuscate

    Whether we like it or not, jargon infiltrates nearly every field. Our doctors diagnose us with “pyrosis” (code for “heartburn”), our kid’s preschool teacher says to work on  “spatial reasoning skills” (code for “do more puzzles”), and our neighbor down the street casually mentions the “A&P” (code for “administration and personnel” in the federal government)—and […] read more

  • How to Distinguish the Journalist from the Content Marketing Writer
    Yvonne Lyons | January 23, 2014

    How to Distinguish the Journalist from the Content Marketing Writer

    Not long ago, I wrote a post on what content marketing writers can learn from journalists. Good content marketing writers will always do well to take some lessons from journalists, because much of what we do now is true reporting and storytelling — skills that the journalist has honed during his or her career. And […] read more

  • Yvonne Lyons | January 16, 2014

    10 Ways to Generate New Content Ideas

    So you got a little behind the eight ball. You were on top of that editorial calendar but then your job and your life got in the way and all of a sudden your once-robust content queue is full of nothing. Your stomach kind of lurches, maybe a little bit of panic creeps in. Every […] read more

  • Yvonne Lyons | January 9, 2014

    Be a Better Content Marketer in 2014: 10 Resolutions

    New years are for resolutions. Join the gym, eat better, visit your mother more often, buy lottery tickets, become a game show host — whatever your habitual resolution is when the ball drops, it’s usually out the window as unattainable by what, March? But the exceptional content marketer should make some marketing-related resolutions, and because […] read more