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Marketing Trenches Blog

  • Image of the word "Guilty"
    Yvonne Lyons | October 3, 2013

    Grammar Mistakes Part 2: 10 More Crimes You’re Probably Committing

    Not too long ago, I wrote a post about some grammar mistakes that can quickly ruin your good content. While there are plenty of grammar crimes out there I could have included in that post, those 10 were the ones that, frankly, annoy me the most. But there are certainly others that are pretty big […] read more

  • Magnifying glass over the word "Keyword"
    Will Davis | September 25, 2013

    Goodbye Keyword Data , Plus a Super Secret Trick for Marketing Success

    What if you went into your web analytics and saw no keyword data … at all? What if one of your best sources of intelligence on how buyers are finding you just – poof – went away? Well, folks, that would be a big deal. And, unfortunately, it looks like that might be exactly what […] read more

  • Will Davis | September 19, 2013

    What the Food Network Taught Me About Content Marketing

    My grandmother would be rolling over in her grave. What used to be one of the greatest, most cherished family secrets, passed down carefully from generation to generation, is now out there for anyone. I’m not talking about why my cousin, Joe, looks completely different from the rest of the family (but oddly like the […] read more

  • Blackboard with marketing terms and the word "budget" written on it
    Mike Sweeney | September 12, 2013

    Building a Content Marketing Budget: 5 Tips

    How much should I budget for content marketing? When some companies answer that question, it looks something like this. “We spent $40K on the website and $15K on that new marketing automation software. We pay that SEO freelancer guy, I think his name is Chuck, like $2K a month. The PR firm gets $5K a […] read more

  • 10 Common Grammar Mistakes That Will Ruin Good Content
    Yvonne Lyons | September 5, 2013

    10 Common Grammar Mistakes That Will Ruin Good Content

    I’m a grammar nerd. I’ll admit it. I think there are nerdier types of nerds out there (some might disagree), but I’ll own the grammar thing. I believe it’s important — of paramount importance even — to good communication. Because without correct grammar, at best, we can’t always get our point across, and at worst, […] read more

  • Right Source | August 29, 2013

    There’s an App for That: How to Get the Most From Your Visual Content

    Last week we told you that a picture is worth a thousand words. Not new information, I’m sure you’re thinking, but if you read our last post and realize that you need to apply that little cliché to your content marketing, maybe you’re now saying to yourself, “I’d better get on this.” Visual content for […] read more