Marketing Trenches Blog

  • Right Source | August 22, 2013

    A Blueprint for the Video Content Marketing Revolution

    “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” These words, spoken by Matthew Broderick in the 1986 instant classic Ferris Bueller’s Day Off, sum up marketing in the last few decades perfectly. Certainly, wherever you look right now, content is king, and it comes […] read more

  • Will Davis | August 15, 2013

    5 Marketing Technology Must-Haves for the Modern Marketer

    When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing […] read more

  • Yvonne Lyons | August 8, 2013

    How to Put Your Case Study on Steroids: A 3-Question Guide

    Seventy-one percent of B2B content marketers say they use case studies as a marketing tool. Like any other form of content marketing, if lots of people are seeing the value in this type of content, your case study has to be remarkable to stand out. And if you are going to cash in your chips […] read more

  • Right Source | August 1, 2013

    11 Ways to Breathe Life Into Your Email Newsletter

    There are a million blog posts with newsletter best practices: choosing an email provider, creating a mailing list, CAN-SPAM requirements, etc. If you haven’t seen at least 100 blog posts on a variety of those types of topics, then look out your window ‘cuz ya might be living under a rock. Every email service provider […] read more

  • Yvonne Lyons | July 25, 2013

    34 Things You’re Doing Wrong With Your Blog Posts

    I probably work on 20 blog posts a week that come from six different writers, a variety of clients and several of our own Right Source staffers. So even though it seems like a blog post should be pretty easy to knock out, I know that’s often not really the case. Sometimes when I write […] read more

  • Man considering options
    Mike Sweeney | July 18, 2013

    5 Types of Content That Deserve More Attention

    Content marketing is not a marketing tactic. It’s not SEO. It’s not email marketing. It’s simply…bigger than all that. It’s an all-encompassing approach to how you handle your entire marketing mix, and a strategy that should be embraced by your whole company. Better put….you can’t really do any type of marketing without some form of […] read more