Marketing Trenches Blog

  • Mike Sweeney | November 7, 2013

    How to Build an Effective Content Marketing Plan

    According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year. For most, this is not all that surprising. Also not surprising: 42 percent of B2B marketers consider themselves effective at content marketing, up […] read more

  • Automobile jumper cables
    Mike Sweeney | October 17, 2013

    Jumpstart Your 2014 B2B Marketing Plan with 5 Critical Questions

    I love strategic planning. That might make me one of the crazy ones, but when done with the right people, strategic planning can be revealing, inspiring, and dare I say it – fun. In most companies, however, it’s not done often enough, thoroughly enough, or with enough focus on particular issues or decisions. In those […] read more

  • Yvonne Lyons | October 10, 2013

    10 Content Marketing Lessons From Preschool

    I remember preschool being an awesome place: lots of toys, an ultra-cool teacher, snacks, little rugs for naps during the day. Sounds like nirvana to me right about now. Preschool is about getting the hang of some really basic things, and when you’re learning (or “working,” because that made you sound more grown up when […] read more

  • Image of the word "Guilty"
    Yvonne Lyons | October 3, 2013

    Grammar Mistakes Part 2: 10 More Crimes You’re Probably Committing

    Not too long ago, I wrote a post about some grammar mistakes that can quickly ruin your good content. While there are plenty of grammar crimes out there I could have included in that post, those 10 were the ones that, frankly, annoy me the most. But there are certainly others that are pretty big […] read more

  • Magnifying glass over the word "Keyword"
    Will Davis | September 25, 2013

    Goodbye Keyword Data , Plus a Super Secret Trick for Marketing Success

    What if you went into your web analytics and saw no keyword data … at all? What if one of your best sources of intelligence on how buyers are finding you just – poof – went away? Well, folks, that would be a big deal. And, unfortunately, it looks like that might be exactly what […] read more

  • Will Davis | September 19, 2013

    What the Food Network Taught Me About Content Marketing

    My grandmother would be rolling over in her grave. What used to be one of the greatest, most cherished family secrets, passed down carefully from generation to generation, is now out there for anyone. I’m not talking about why my cousin, Joe, looks completely different from the rest of the family (but oddly like the […] read more