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Marketing Trenches Blog

  • Blackboard with marketing terms and the word "budget" written on it
    Mike Sweeney | September 12, 2013

    Building a Content Marketing Budget: 5 Tips

    How much should I budget for content marketing? When some companies answer that question, it looks something like this. “We spent $40K on the website and $15K on that new marketing automation software. We pay that SEO freelancer guy, I think his name is Chuck, like $2K a month. The PR firm gets $5K a […] read more

  • 10 Common Grammar Mistakes That Will Ruin Good Content
    Yvonne Lyons | September 5, 2013

    10 Common Grammar Mistakes That Will Ruin Good Content

    I’m a grammar nerd. I’ll admit it. I think there are nerdier types of nerds out there (some might disagree), but I’ll own the grammar thing. I believe it’s important — of paramount importance even — to good communication. Because without correct grammar, at best, we can’t always get our point across, and at worst, […] read more

  • Right Source | August 29, 2013

    There’s an App for That: How to Get the Most From Your Visual Content

    Last week we told you that a picture is worth a thousand words. Not new information, I’m sure you’re thinking, but if you read our last post and realize that you need to apply that little cliché to your content marketing, maybe you’re now saying to yourself, “I’d better get on this.” Visual content for […] read more

  • Right Source | August 22, 2013

    A Blueprint for the Video Content Marketing Revolution

    “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” These words, spoken by Matthew Broderick in the 1986 instant classic Ferris Bueller’s Day Off, sum up marketing in the last few decades perfectly. Certainly, wherever you look right now, content is king, and it comes […] read more

  • Will Davis | August 15, 2013

    5 Marketing Technology Must-Haves for the Modern Marketer

    When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing […] read more

  • Yvonne Lyons | August 8, 2013

    How to Put Your Case Study on Steroids: A 3-Question Guide

    Seventy-one percent of B2B content marketers say they use case studies as a marketing tool. Like any other form of content marketing, if lots of people are seeing the value in this type of content, your case study has to be remarkable to stand out. And if you are going to cash in your chips […] read more