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Marketing Trenches Blog

  • Right Source | July 11, 2013

    Webinars and the Content Confidence Gap: An 8-Step Cure

    As a content marketer you know that quality content is the key to driving traffic and audience engagement. Your blogging efforts are 99th percentile, you’ve mastered distribution, seamlessly integrated your social media marketing efforts  to your overall content marketing strategy, and now you’re looking for new ways to reach potential clients. Where is the webinar […] read more

  • Yvonne Lyons | July 2, 2013

    Don’t be a Caveman Marketer: Wrong Rock is not Constructive Feedback

    If you’re a marketer who has worked on the “agency” side of the business, you have almost certainly run into clients who think they know what they want, but really don’t know, or don’t know how to tell you what they want. This is a problem I call “wrong rock,” and it can creep up […] read more

  • Will Davis | June 27, 2013

    The Corporate Website: Reports of Its Death Have Been Greatly Exaggerated

    “Company websites will be gone in the next two years.” I heard this statement uttered at an event not too long ago by a marketer I know well, and I was taken aback. Sure, I thought, maybe she was just rabble-rousing a bit—trying to get a rise out of people on a shuttle ride to […] read more

  • Mike Sweeney | June 20, 2013

    How Good Are Your Blog Posts? 10 Tips for Making Them Remarkable

    Over the past month or so, when Right Source staffers have asked me to provide feedback on a piece of content, I have begun to respond with the question, “Is it remarkable?” Sometimes the answer is “no.” Occasionally I get a half-hearted “yes,” but most of the time I get some variation of “I don’t […] read more

  • Right Source | June 14, 2013

    Market Content with Your LinkedIn Company Page — 5 Tips to Get Going

    The following is a guest post from our friend and colleague, Colleen McKenna of Intero Advisory, LLC. Content is everywhere right now. I’m not telling you anything new. And you know you’ve got to produce good, actually remarkable, content that differentiates you from your competitors to stand out in the marketplace, right? But no one […] read more

  • Right Source | June 6, 2013

    Is Your Content Going Anywhere? 7 Tips for Social Sharing

    You’re ramping up your content marketing efforts, yes? Got the blog going, maybe you’ve rolled out a nice, robust piece of anchor content, and you’ve created that Facebook page. What’s that you hear? Crickets? We’ve written a lot in the past about the importance of social media (although let me emphasize that social media is […] read more