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Marketing Trenches Blog

  • Right Source | August 1, 2013

    11 Ways to Breathe Life Into Your Email Newsletter

    There are a million blog posts with newsletter best practices: choosing an email provider, creating a mailing list, CAN-SPAM requirements, etc. If you haven’t seen at least 100 blog posts on a variety of those types of topics, then look out your window ‘cuz ya might be living under a rock. Every email service provider […] read more

  • Yvonne Lyons | July 25, 2013

    34 Things You’re Doing Wrong With Your Blog Posts

    I probably work on 20 blog posts a week that come from six different writers, a variety of clients and several of our own Right Source staffers. So even though it seems like a blog post should be pretty easy to knock out, I know that’s often not really the case. Sometimes when I write […] read more

  • Man considering options
    Mike Sweeney | July 18, 2013

    5 Types of Content That Deserve More Attention

    Content marketing is not a marketing tactic. It’s not SEO. It’s not email marketing. It’s simply…bigger than all that. It’s an all-encompassing approach to how you handle your entire marketing mix, and a strategy that should be embraced by your whole company. Better put….you can’t really do any type of marketing without some form of […] read more

  • Right Source | July 11, 2013

    Webinars and the Content Confidence Gap: An 8-Step Cure

    As a content marketer you know that quality content is the key to driving traffic and audience engagement. Your blogging efforts are 99th percentile, you’ve mastered distribution, seamlessly integrated your social media marketing efforts  to your overall content marketing strategy, and now you’re looking for new ways to reach potential clients. Where is the webinar […] read more

  • Yvonne Lyons | July 2, 2013

    Don’t be a Caveman Marketer: Wrong Rock is not Constructive Feedback

    If you’re a marketer who has worked on the “agency” side of the business, you have almost certainly run into clients who think they know what they want, but really don’t know, or don’t know how to tell you what they want. This is a problem I call “wrong rock,” and it can creep up […] read more

  • Will Davis | June 27, 2013

    The Corporate Website: Reports of Its Death Have Been Greatly Exaggerated

    “Company websites will be gone in the next two years.” I heard this statement uttered at an event not too long ago by a marketer I know well, and I was taken aback. Sure, I thought, maybe she was just rabble-rousing a bit—trying to get a rise out of people on a shuttle ride to […] read more