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Marketing Trenches Blog

  • Right Source | May 30, 2013

    Mission Possible: Delivering Consistent Brand Messages

    Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” And that is the reason you need to craft, and then stick to, your brand message. Your message is what defines your brand. It should be built into all of your communications […] read more

  • Yvonne Lyons | May 23, 2013

    Garbage In, Garbage Out: How to Get Great Content from Freelance Writers

    You’ve decided to hire a freelance writer to help get your content marketing plan off the ground. Good work. Can’t market the content if you haven’t created content, right? And pushing that arduous and very time-consuming task off your plate and onto someone else’s will leave you lots more time for other things. You can […] read more

  • Mike Sweeney | May 16, 2013

    Don’t Buy Content Marketing from a Content Marketing Shop

    I cringe when I hear terms like “content marketing shop.” Shops are where you go to buy things—commodities. You can put the “things” in your cart, check out, and use them when you get home. Content marketing isn’t a “thing” you can put in your cart and start using right when you get back to […] read more

  • Yvonne Lyons | May 9, 2013

    Editorial Calendar Stress? Content Brainstorm Could Spell Relief

    Is the lack of new ideas for your company’s blog stressing you into insomnia and nail biting? It’s daunting to be the one who has to keep the editorial calendar filled with blog post concepts on an ongoing basis. I get it. I’m charged with not only ‘inspiring’ the folks at Right Source to produce […] read more

  • Will Davis | May 1, 2013

    Why Bluebirds are for Lazy Marketers

    There’s a phrase in sales that refers to opportunities that fortuitously seem to land in your lap as “a bluebird.” Bluebirds got their name as they appear to “come out of the sky,” a stroke of luck that leads to a sale from out of nowhere. On the surface, bluebirds would seem to be a […] read more

  • Mike Sweeney | April 25, 2013

    The 7 Key Skills for the Modern Marketer

    Gentlemen, we can rebuild him. We have the technology. We have the capability to build the world’s first modern marketer. Better than he was before. Better, stronger, faster … able to write, edit, analyze, create, code, distribute, and ideate better than ever before. Over the last two decades, old marketing has become new marketing. Push […] read more