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Marketing Trenches Blog

  • Mike Sweeney | June 20, 2013

    How Good Are Your Blog Posts? 10 Tips for Making Them Remarkable

    Over the past month or so, when Right Source staffers have asked me to provide feedback on a piece of content, I have begun to respond with the question, “Is it remarkable?” Sometimes the answer is “no.” Occasionally I get a half-hearted “yes,” but most of the time I get some variation of “I don’t […] read more

  • Right Source | June 14, 2013

    Market Content with Your LinkedIn Company Page — 5 Tips to Get Going

    The following is a guest post from our friend and colleague, Colleen McKenna of Intero Advisory, LLC. Content is everywhere right now. I’m not telling you anything new. And you know you’ve got to produce good, actually remarkable, content that differentiates you from your competitors to stand out in the marketplace, right? But no one […] read more

  • Right Source | June 6, 2013

    Is Your Content Going Anywhere? 7 Tips for Social Sharing

    You’re ramping up your content marketing efforts, yes? Got the blog going, maybe you’ve rolled out a nice, robust piece of anchor content, and you’ve created that Facebook page. What’s that you hear? Crickets? We’ve written a lot in the past about the importance of social media (although let me emphasize that social media is […] read more

  • Right Source | May 30, 2013

    Mission Possible: Delivering Consistent Brand Messages

    Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” And that is the reason you need to craft, and then stick to, your brand message. Your message is what defines your brand. It should be built into all of your communications […] read more

  • Yvonne Lyons | May 23, 2013

    Garbage In, Garbage Out: How to Get Great Content from Freelance Writers

    You’ve decided to hire a freelance writer to help get your content marketing plan off the ground. Good work. Can’t market the content if you haven’t created content, right? And pushing that arduous and very time-consuming task off your plate and onto someone else’s will leave you lots more time for other things. You can […] read more

  • Mike Sweeney | May 16, 2013

    Don’t Buy Content Marketing from a Content Marketing Shop

    I cringe when I hear terms like “content marketing shop.” Shops are where you go to buy things—commodities. You can put the “things” in your cart, check out, and use them when you get home. Content marketing isn’t a “thing” you can put in your cart and start using right when you get back to […] read more