Marketing Trenches Blog

  • Will Davis | December 28, 2011

    2012 Marketing Predictions from 8 Industry Insiders

    With 2012 approaching, many are making predictions for what will happen in the coming year.  While most of us can’t fully see into the future, 2011’s predictions featured quite a few interesting looks into what we thought the year might hold.  This year we once again reached out to some of our friends and colleagues for predictions. […] read more

  • Happy holidays from Right Source Marketing!
    Right Source | December 19, 2011

    Your 2011 Marketing Trenches Favorites

    2011 is finally drawing to a close, so now is the time to reflect on the past year’s marketing highlights and stumbles, along with improvement opportunities for 2012. 2011 was a big year for Right Source Marketing; we expanded our team and our client roster faster than we expected, introduced a new content marketing offering, […] read more

  • Mike Sweeney | December 15, 2011

    Hiring a Strategic Marketing Firm – 6 Common Missteps

    Around this time every year, I am engaged in at least a half a dozen conversations with companies that are looking for a marketing firm to help them reach their goals for the upcoming year. Some know exactly what they’re looking for, and are fully prepared for the selection process. Some don’t know exactly what […] read more

  • Right Source | December 8, 2011

    Marketing 101: How it Works in the “Real World”

    Andrea Goldstein is a member of the Towson University Class of 2012 who interned with us this fall. We wanted to give her a chance to share some of what she learned on our blog. Below are her words of newfound wisdom—beginners and veterans alike, we hope you can learn from this post as Andrea […] read more

  • Right Source | December 7, 2011

    5 Surprising Ways to Create Shareable Content

    Many content marketers don’t think beyond the corporate blog, or perhaps the occasional webinar or eBook. Yet if you look hard enough, you’ll find surprising ways to create effective, shareable content hiding right under your nose. Here’s my quick list: 1. Job Posts—Especially with the difficult economy, people love job matchmaking, and are quick to […] read more

  • @mashable's @bdresher addressing the Baltimore crowd at #socialfresh.
    Right Source | November 30, 2011

    5 Social Marketing Lessons from Social Fresh Baltimore

    Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–please help me out and comment with your afternoon takeaways. Here’s the top five things that […] read more