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Marketing Trenches Blog

  • Right Source | November 2, 2011

    Five Steps to Becoming a Content Marketing Trendspotter

    The following is a guest post from our friend and colleague, Jamie Lacey-Moreira of PressComm PR, LLC. The amount of material in one issue of the New York Times contains more information than the average 17th century Englishman would have been exposed to in his or her lifetime, I recently read. The sheer volume of […] read more

  • Right Source | October 25, 2011

    How to Be a Frighteningly Brilliant Content Marketer

    Content marketers should shiver with jealousy for Nightmares Fear Factory’s recent marketing success. If you missed this, basically, Nightmares Fear Factory is a haunted house in Niagara Falls Canada, and recently, their brilliant marketing strategy paid off big time when their Flickr feed was picked up by new and traditional media and sent around the […] read more

  • Mike Sweeney | October 7, 2011

    10 Things You Should Include in a Social Media Plan

    While the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. This is especially true for social media planning, where all too often the plan revolves around a murky set of objectives and a band of interns. […] read more

  • Right Source | October 5, 2011

    A Food Pyramid for Content Marketing

    The following post was initially published on the Content Marketing Institute Blog (September 15, 2011). At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even […] read more

  • Right Source | September 27, 2011

    Questions to Ask Before Creating Content for a New Company

    Creating content for a company’s social media properties, website, and blog (just to start the list) can be tough–and without a thorough understanding of the company and its audience, it’s hard to get it right. Whether you’re taking on a new client or starting a new job, you need to ask a lot of questions […] read more

  • Crown
    Mike Sweeney | September 22, 2011

    Distribution is King

    Authors work with publishers to gain access to cash, connections, and blueprints for distribution and marketing. Choose the right publisher, and the chances of commercial success are increased, although not guaranteed. Choose the wrong publisher, and even a brilliant novel or biography may never make the Amazon Best Seller list. Publishers add tremendous value to […] read more