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Marketing Trenches Blog

  • Will Davis | September 14, 2011

    What’s Missing in Your Content Marketing Approach?

    As you probably know by now from recent blog posts and Twitter streams, a number of our Right Source team members spent last week fully immersed in the Content Marketing World conference.  Kudos to Joe Pulizzi and his team for putting on a fantastic event – it ran so smoothly you never would have guessed […] read more

  • Throughout the conference, different tracks provided content for everyone. In the Small Business/Non-Profit track, Thom Ruhe from The Kauffman Foundation and Clyde Miles from the Adcom Group of Companies partnered up to talk about turning non-profits into newsrooms.
    Right Source | September 8, 2011

    Three Key Content Marketing World Takeaways

    Joining hundreds of content marketers from around the country and the world, Will Davis, Mike Sweeney and I headed up to Cleveland this week for Content Marketing World. As I wrote last week in my post about expected highlights, the conference is packed with sessions and speakers, and my biggest regret is that I could not procure a clone […] read more

  • Right Source | September 7, 2011

    How Writing Better Emails Makes You a Better Content Marketer

    Improving your skills in email communications improves your content marketing efforts, and vice versa, as an audience member (nonprofit technology consultant Kate Bladow) pointed out after a presentation I gave about writing for the web last week. I couldn’t agree more. To follow on Kate’s point, here are five best practices to think about when you’re communicating with […] read more

  • Right Source | August 31, 2011

    My 5 Can’t Miss Sessions at Content Marketing World

    Next week, the Right Source Marketing team will be joining content marketers from around the globe for Content Marketing World.  Mike Sweeney, Will Davis and I are excited to finally meet some of the content marketers we blog about and tweet with, and to hear content marketing stories from such powerhouses as Dell and IBM. […] read more

  • Junta Joe Pulizzi
    Will Davis | August 25, 2011

    A Chat with Joe Pulizzi on Content Marketing and Content Marketing World International

    As part of our preparation for the upcoming Content Marketing World International conference, Mike and I had the opportunity to travel to Cleveland, Ohio and meet with content marketing evangelist and conference founder Joe Pulizzi.  In addition to finding out all about Content Marketing World International, a great event we will be attending in Cleveland […] read more

  • Mike Sweeney | August 23, 2011

    The Salesperson’s Guide to Content Marketing: Part II

    In Part I of the Salesperson’s Guide to Content Marketing, I outlined how content marketing impacts a salesperson’s goals and objectives.  It certainly struck a nerve with some of my sales colleagues, including one email in my inbox that simply read, “You proved your point. I get it now. So what’s next?” For most, the […] read more