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Marketing Trenches Blog

  • Right Source | November 23, 2011

    Basic SEO: The Oz Behind the Web Design Curtain

    The following is one of the best-of from students in David Toliver’s Georgetown School of Continuing Studies Interactive Marketing class. The following post is by Stephanie Spano, Marketing and Communications Manager at Engility Corporation. Web design is one of the aspects of marketing I enjoy the most. Working closely with graphic artists to develop new […] read more

  • Right Source | November 18, 2011

    What Makes a Good Blog Post: 10 Tips for Corporate Bloggers

    The following post was initially published on the Content Marketing Institute Blog (October 11, 2011). “Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts.” Yikes! Stop right there! And think again! Yes, […] read more

  • Will Davis | November 11, 2011

    What Will Smith Can Teach You About Google’s New Updates

    When I hear “fresh” I think of Will Smith and The Fresh Prince of Bel-Air (I’ve probably gotten the theme song stuck in your head now). In the late 80s and early 90s, “fresh” served as a synonym for cool, unique, or just all around great. Even more importantly, the Fresh Prince has grown up–when […] read more

  • Right Source | November 2, 2011

    Five Steps to Becoming a Content Marketing Trendspotter

    The following is a guest post from our friend and colleague, Jamie Lacey-Moreira of PressComm PR, LLC. The amount of material in one issue of the New York Times contains more information than the average 17th century Englishman would have been exposed to in his or her lifetime, I recently read. The sheer volume of […] read more

  • Right Source | October 25, 2011

    How to Be a Frighteningly Brilliant Content Marketer

    Content marketers should shiver with jealousy for Nightmares Fear Factory’s recent marketing success. If you missed this, basically, Nightmares Fear Factory is a haunted house in Niagara Falls Canada, and recently, their brilliant marketing strategy paid off big time when their Flickr feed was picked up by new and traditional media and sent around the […] read more

  • Mike Sweeney | October 7, 2011

    10 Things You Should Include in a Social Media Plan

    While the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. This is especially true for social media planning, where all too often the plan revolves around a murky set of objectives and a band of interns. […] read more