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Marketing Trenches Blog

  • Right Source | October 5, 2011

    A Food Pyramid for Content Marketing

    The following post was initially published on the Content Marketing Institute Blog (September 15, 2011). At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even […] read more

  • Right Source | September 27, 2011

    Questions to Ask Before Creating Content for a New Company

    Creating content for a company’s social media properties, website, and blog (just to start the list) can be tough–and without a thorough understanding of the company and its audience, it’s hard to get it right. Whether you’re taking on a new client or starting a new job, you need to ask a lot of questions […] read more

  • Crown
    Mike Sweeney | September 22, 2011

    Distribution is King

    Authors work with publishers to gain access to cash, connections, and blueprints for distribution and marketing. Choose the right publisher, and the chances of commercial success are increased, although not guaranteed. Choose the wrong publisher, and even a brilliant novel or biography may never make the Amazon Best Seller list. Publishers add tremendous value to […] read more

  • Will Davis | September 14, 2011

    What’s Missing in Your Content Marketing Approach?

    As you probably know by now from recent blog posts and Twitter streams, a number of our Right Source team members spent last week fully immersed in the Content Marketing World conference.  Kudos to Joe Pulizzi and his team for putting on a fantastic event – it ran so smoothly you never would have guessed […] read more

  • Throughout the conference, different tracks provided content for everyone. In the Small Business/Non-Profit track, Thom Ruhe from The Kauffman Foundation and Clyde Miles from the Adcom Group of Companies partnered up to talk about turning non-profits into newsrooms.
    Right Source | September 8, 2011

    Three Key Content Marketing World Takeaways

    Joining hundreds of content marketers from around the country and the world, Will Davis, Mike Sweeney and I headed up to Cleveland this week for Content Marketing World. As I wrote last week in my post about expected highlights, the conference is packed with sessions and speakers, and my biggest regret is that I could not procure a clone […] read more

  • Right Source | September 7, 2011

    How Writing Better Emails Makes You a Better Content Marketer

    Improving your skills in email communications improves your content marketing efforts, and vice versa, as an audience member (nonprofit technology consultant Kate Bladow) pointed out after a presentation I gave about writing for the web last week. I couldn’t agree more. To follow on Kate’s point, here are five best practices to think about when you’re communicating with […] read more