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Marketing Trenches Blog

  • Right Source | August 18, 2011

    Marketing to a Prospective Student: 5 Dos and Don’ts

    As a recent college graduate, I have been exploring my post-grad options. In my quest for knowledge (and my desire to delay the real world), I began looking into graduate and law programs at various institutions. As I’ve been conducting my research and going through the application and enrollment processes, I have been sorely disappointed […] read more

  • Right Source | August 11, 2011

    10 Ways to Write Like a Content Marketing Jedi

    The following post was initially published on the Content Marketing Institute Blog (June 30, 2011). All content marketers can learn from what Yoda said to a young Anakin Skywalker: “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” This very same destructive sequence, which turned Anakin […] read more

  • Will Davis | August 2, 2011

    Jumping the Sales Hurdles with Content Marketing

    “If B2C marketing is the 100 meter dash, then B2B marketing is a lot more like the steeplechase.” This quote came out in a meeting with a new client last week. And if it rings true for B2B marketing in general, the analogy is even more relevant when you talk about B2B content marketing. With […] read more

  • Mike Sweeney | July 26, 2011

    The Salesperson’s Guide to Content Marketing: Part I

    In a content marketing kickoff meeting not long ago, I encountered something out of the ordinary. A salesperson – a senior, successful salesperson – not only attended, but participated heavily in both the operational and content brainstorming portions of the meeting. Why, when most salespeople avoid anything they don’t think will directly impact their potential […] read more

  • Writing for the web
    Right Source | July 20, 2011

    Writing for the Web: Basics You Should Know

    Most website design and redesign projects focus on technology and aesthetics to the detriment of an extremely important element: written content. Depending on the website, written content can be more or less prominent, but concise and catchy writing is important whether you have two or twenty lines of copy. This Monday night, I participated in […] read more

  • Mike Sweeney | July 17, 2011

    Hey Startup Founder, Your Messaging Sucks

    I have some good news and some bad news for startup founders and CEOs. The bad news is that your messaging does in fact suck, and it may suck for a long, long time. The good news is that if you follow the rest of this post, you may be able to turn that suckitude […] read more