Marketing Trenches Blog

  • Right Source | July 15, 2011

    Harry Potter’s Marketing Spells

    In honor of the release of Harry Potter and the Deathly Hallows Part II, we’ve compiled a list of wizarding spells and matched them with their marketing correspondents. OK so it’s silly, but it’s Friday, and as we know, being goofy can really pay off. So grab a Butterbeer and get your nerd on with […] read more

  • Mike Sweeney | July 11, 2011

    The Secrets of a Successful Content Marketing Kickoff Meeting

    The following post was initially published on the Content Marketing Institute Blog (June 23, 2011). An organized, well-attended kickoff meeting is essential to starting a successful content marketing program.  This is true whether you are handling your content marketing in house or hiring an agency or consultant. Yet keeping this meeting on track is difficult, especially […] read more

  • Right Source | July 7, 2011

    Twitter Town Hall—Does Only Stupid Exist on the Internet?

    If you’ve ever closely followed a top Twitter trend, or read a thriving Reddit thread, you’ll appreciate this comic strip, which claims that “Only stupid exists on the internet.” Yesterday, during the Presidential Twitter Town Hall, I saw a good dose of tweets that made me agree with that comic strip—but I was also invigorated […] read more

  • Will Davis | July 6, 2011

    Marketers, First Do No Harm

    Just as a doctor must follow the Hippocratic Oath, strategic marketing consultants like us must First Do No Harm. All too often we see the unfortunate results of a new, well-intentioned VP of Marketing or CMO coming in bursting with energy and anxious to make an impact try to do everything – and doing more […] read more

  • Right Source | June 30, 2011

    Working with Writers: Educating, Not Just Editing

    Writing is essential to content marketing—and that means content marketers must work with writers.  I recently attended a webinar conducted by Matt Grant that changed the way I think about working with writers. The webinar focused on working with freelance writers, but his advice applies whether you’re a newspaper editor, a CEO with a ghost […] read more

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    Mike Sweeney | June 29, 2011

    Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At

    Inconsistent messaging. A sales and marketing team that barely speak to each other. A website optimized for everyone but visitors. A corporate Facebook page with unanswered comments from 6 months prior. A blog that claims 36 visitors…per month. Welcome to the marketing cleanup job. Grab your latex gloves and mop, and let’s shine this company […] read more