Blog

Marketing Trenches Blog

  • Right Source | August 31, 2011

    My 5 Can’t Miss Sessions at Content Marketing World

    Next week, the Right Source Marketing team will be joining content marketers from around the globe for Content Marketing World.  Mike Sweeney, Will Davis and I are excited to finally meet some of the content marketers we blog about and tweet with, and to hear content marketing stories from such powerhouses as Dell and IBM. […] read more

  • Junta Joe Pulizzi
    Will Davis | August 25, 2011

    A Chat with Joe Pulizzi on Content Marketing and Content Marketing World International

    As part of our preparation for the upcoming Content Marketing World International conference, Mike and I had the opportunity to travel to Cleveland, Ohio and meet with content marketing evangelist and conference founder Joe Pulizzi.  In addition to finding out all about Content Marketing World International, a great event we will be attending in Cleveland […] read more

  • Mike Sweeney | August 23, 2011

    The Salesperson’s Guide to Content Marketing: Part II

    In Part I of the Salesperson’s Guide to Content Marketing, I outlined how content marketing impacts a salesperson’s goals and objectives.  It certainly struck a nerve with some of my sales colleagues, including one email in my inbox that simply read, “You proved your point. I get it now. So what’s next?” For most, the […] read more

  • Right Source | August 18, 2011

    Marketing to a Prospective Student: 5 Dos and Don’ts

    As a recent college graduate, I have been exploring my post-grad options. In my quest for knowledge (and my desire to delay the real world), I began looking into graduate and law programs at various institutions. As I’ve been conducting my research and going through the application and enrollment processes, I have been sorely disappointed […] read more

  • Right Source | August 11, 2011

    10 Ways to Write Like a Content Marketing Jedi

    The following post was initially published on the Content Marketing Institute Blog (June 30, 2011). All content marketers can learn from what Yoda said to a young Anakin Skywalker: “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” This very same destructive sequence, which turned Anakin […] read more

  • Will Davis | August 2, 2011

    Jumping the Sales Hurdles with Content Marketing

    “If B2C marketing is the 100 meter dash, then B2B marketing is a lot more like the steeplechase.” This quote came out in a meeting with a new client last week. And if it rings true for B2B marketing in general, the analogy is even more relevant when you talk about B2B content marketing. With […] read more