Marketing Trenches Blog

  • Right Source | June 23, 2011

    Don’t Just Jump on the Social Media Bandwagon

    A recent article in the Baltimore Sun explained that the social media bandwagon is hitting the Baltimore area hard. The article described how local businesses and non-profits are realizing the importance of a social media strategy and are actually looking for full-time employees to manage these properties. As a recent college graduate, I can attest […] read more

  • Will Davis | June 20, 2011

    Stop Blowing Your Own Horn – Content Marketing is Not Sales

    It’s without a doubt the biggest mistake I see when it comes to any form of content marketing – people spend too much time blowing their own horns.  Whether through social media, blogging, bylined articles, email marketing or any other form of content, you can’t spend the vast majority of the time selling your self-proclaimed […] read more

  • Right Source | June 16, 2011

    Marketing and Leadership Lessons from Growing College Clubs

    As college students across the country graduate, seek jobs, or plan for the next academic year, I thought I would share the strategies I learned while an undergrad at Duke that have served me well in my career. While this post strays from our normal digital marketing fare, the below tactics apply to anyone who […] read more

  • Will Davis | June 10, 2011

    6 Features Your Blog Should Have

    While having great content is the key to blogging, content marketing, social media, and really any type of marketing, ensuring that your blog is set up correctly with the right components is also incredibly important.  If you have great content, but nobody can find you, you are losing the battle. Almost 2 years ago I […] read more

  • Alecia Farley | June 7, 2011

    Planning a Webinar: Lessons Learned

    The best laid plans don’t always work 100% of the time, but most of the time, they can prevent major problems.  I was recently tasked with coordinating all aspects of a webinar.  I’ve attended plenty of webinars in the past and I’ve coordinated numerous live events, but this was the first time I was responsible […] read more

  • Right Source | June 2, 2011

    17 Ways 2 Make Ur Tweets Shorter

    If you’ve ever been frustrated by trying to cut those last few characters out of a tweet so you can send away, this post is for you. It’s hard enough to cut tweets to the general 140 character limit, much less the recommended 120 characters or less needed to leave room for others to retweet […] read more