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Marketing Trenches Blog

  • Will Davis | July 6, 2011

    Marketers, First Do No Harm

    Just as a doctor must follow the Hippocratic Oath, strategic marketing consultants like us must First Do No Harm. All too often we see the unfortunate results of a new, well-intentioned VP of Marketing or CMO coming in bursting with energy and anxious to make an impact try to do everything – and doing more […] read more

  • Right Source | June 30, 2011

    Working with Writers: Educating, Not Just Editing

    Writing is essential to content marketing—and that means content marketers must work with writers.  I recently attended a webinar conducted by Matt Grant that changed the way I think about working with writers. The webinar focused on working with freelance writers, but his advice applies whether you’re a newspaper editor, a CEO with a ghost […] read more

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    Mike Sweeney | June 29, 2011

    Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At

    Inconsistent messaging. A sales and marketing team that barely speak to each other. A website optimized for everyone but visitors. A corporate Facebook page with unanswered comments from 6 months prior. A blog that claims 36 visitors…per month. Welcome to the marketing cleanup job. Grab your latex gloves and mop, and let’s shine this company […] read more

  • Right Source | June 23, 2011

    Don’t Just Jump on the Social Media Bandwagon

    A recent article in the Baltimore Sun explained that the social media bandwagon is hitting the Baltimore area hard. The article described how local businesses and non-profits are realizing the importance of a social media strategy and are actually looking for full-time employees to manage these properties. As a recent college graduate, I can attest […] read more

  • Will Davis | June 20, 2011

    Stop Blowing Your Own Horn – Content Marketing is Not Sales

    It’s without a doubt the biggest mistake I see when it comes to any form of content marketing – people spend too much time blowing their own horns.  Whether through social media, blogging, bylined articles, email marketing or any other form of content, you can’t spend the vast majority of the time selling your self-proclaimed […] read more

  • Right Source | June 16, 2011

    Marketing and Leadership Lessons from Growing College Clubs

    As college students across the country graduate, seek jobs, or plan for the next academic year, I thought I would share the strategies I learned while an undergrad at Duke that have served me well in my career. While this post strays from our normal digital marketing fare, the below tactics apply to anyone who […] read more