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Marketing Trenches Blog

  • Mike Sweeney | June 1, 2011

    Assembling Your Content Marketing Dream Team

    During early stage editorial meetings, we often advise our clients to think, plan and act like publishers. That word – publisher – can be misleading. When people hear that word, they think magazines. And what does a magazine org chart look like? Editors, managing editors, assistant managing editors and deputy editors. Art directors, photography directors, […] read more

  • Mike Sweeney | May 18, 2011

    You’re Not Too Busy, You’re Under Prioritized

    “I am just really busy. There are not enough hours in the day to get everything done.” I hear some variation of that statement at least once a day, both in my business life and personal life. I am pretty certain that I’ve even uttered those exact words at least a dozen times over the […] read more

  • Right Source | May 17, 2011

    When is the Best Time for a Marketing Audit?

    Too often, organizations spend loads of time and money on tactics—whether it’s social media, a website redesign, or traditional advertising—when they haven’t taken the time to evaluate their entire marketing strategy and overall goals. This frustrates me because at Right Source Marketing (full disclaimer), we frequently perform marketing audits focused on interactive marketing. These audits […] read more

  • Will Davis | May 12, 2011

    Jams, Bowl Cuts and Typos – Why Having a QA Process is Critical

    Mistakes are a part of life – we all make them.  Personally, I’ve made my share.  I once had a bowl haircut, thought that Jams were the coolest shorts ever and just yesterday tweeted a typo.   When it comes to content creation, while it’s impossible to always be absolutely perfect, it’s critical to put your […] read more

  • Mike Sweeney | May 11, 2011

    5 Ways to Get Your Non-Marketing Employees to Create Content

    9 out of 10 marketing execs tell you how difficult it is to get employees, particularly non-marketing employees, to create content for a content marketing and social media effort. The excuses offered by these employees come in many flavors, such as: “I don’t have the time to write.” “I am not in marketing; why should […] read more

  • Will Davis | May 5, 2011

    Bigfoot, The Loch Ness Monster and Content Planning

    The impact of magnetic content – content that pulls people to you – cannot be understated, and is a key to a well-executed content marketing program. Earlier this week, Mike wrote about our recent webinar What if You Build It and They Still Don’t Come? in his post  Making Content Magnetic.  In particular, Mike addressed […] read more