Marketing Trenches Blog

  • Will Davis | June 10, 2011

    6 Features Your Blog Should Have

    While having great content is the key to blogging, content marketing, social media, and really any type of marketing, ensuring that your blog is set up correctly with the right components is also incredibly important.  If you have great content, but nobody can find you, you are losing the battle. Almost 2 years ago I […] read more

  • Alecia Farley | June 7, 2011

    Planning a Webinar: Lessons Learned

    The best laid plans don’t always work 100% of the time, but most of the time, they can prevent major problems.  I was recently tasked with coordinating all aspects of a webinar.  I’ve attended plenty of webinars in the past and I’ve coordinated numerous live events, but this was the first time I was responsible […] read more

  • Right Source | June 2, 2011

    17 Ways 2 Make Ur Tweets Shorter

    If you’ve ever been frustrated by trying to cut those last few characters out of a tweet so you can send away, this post is for you. It’s hard enough to cut tweets to the general 140 character limit, much less the recommended 120 characters or less needed to leave room for others to retweet […] read more

  • Mike Sweeney | June 1, 2011

    Assembling Your Content Marketing Dream Team

    During early stage editorial meetings, we often advise our clients to think, plan and act like publishers. That word – publisher – can be misleading. When people hear that word, they think magazines. And what does a magazine org chart look like? Editors, managing editors, assistant managing editors and deputy editors. Art directors, photography directors, […] read more

  • Mike Sweeney | May 18, 2011

    You’re Not Too Busy, You’re Under Prioritized

    “I am just really busy. There are not enough hours in the day to get everything done.” I hear some variation of that statement at least once a day, both in my business life and personal life. I am pretty certain that I’ve even uttered those exact words at least a dozen times over the […] read more

  • Right Source | May 17, 2011

    When is the Best Time for a Marketing Audit?

    Too often, organizations spend loads of time and money on tactics—whether it’s social media, a website redesign, or traditional advertising—when they haven’t taken the time to evaluate their entire marketing strategy and overall goals. This frustrates me because at Right Source Marketing (full disclaimer), we frequently perform marketing audits focused on interactive marketing. These audits […] read more