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Marketing Trenches Blog

  • Content Magnet
    Mike Sweeney | March 31, 2011

    Why Right Source Marketing is Betting on Content Marketing

    I remember it like it was…well, 7 months ago. Everything about that Monday was typical, except that Will Davis, my business partner, requested a sit-down later that evening. The topic? A new idea. The location? The Green Turtle in Columbia, Maryland. The promise? Beer. Oh, and more info on the idea. Over a couple of […] read more

  • Right Source | March 23, 2011

    How to Be a Great Blogger even if You’re Not a Great Writer

    While it may steal income from writers like myself worldwide, I must state this truth: You don’t have to be a great writer to be a great blogger. Wait a minute, you may be thinking.  Don’t blog posts have those strange things called sentences and words in them? And thus shouldn’t writing skill and blogging […] read more

  • Will Davis | March 17, 2011

    Why Companies That Say They Want Social Media Really Want Content Marketing

    Recently, I’ve had two different speaking engagements with two very different groups.  The first was a group of a half dozen CEOs and a few of the folks on their marketing teams on the topic of social media and what businesses can do to use social media or use it better. The second was a […] read more

  • Right Source | March 16, 2011

    6 Fixes for Writer’s Block, Even if You’re Not a Writer

    Whether or not you call yourself a writer, you’ve probably experienced writer’s block. It can attack at any time: when you’re writing a 500 page novel, a blog post, an email to a client, or even a tweet. You know how it feels: you sit down to write, and get that sinking feeling in your […] read more

  • Right Source | March 7, 2011

    10 Steps to Pick-Up a Social Media Audience

    Sure, you may not care about how much a polar bear weighs. But if you’re a marketer, you’d better give your social media marketing enough weight to break the ice. Attracting—and keeping—the attention of the right audience can make or break your social media marketing. While there are many ways to attract a following on […] read more

  • Mike Sweeney | March 3, 2011

    What Makes an Exceptional Social Media Manager?

    As more and more companies entrust us with their content marketing and social media efforts, I’ve been giving a lot of thought to the types of people we’re going to need to hire in the near and long-term future. While certain positions are up for debate, there is no escaping the fact that we’re going […] read more