Marketing Trenches Blog

  • Magnetizing Your Content: What iif you build it and they still don't come?
    Mike Sweeney | May 4, 2011

    Making Content Magnetic

    One week ago, we hosted a live webinar discussing the contribution of content, and specifically content marketing, on an organization’s marketing goals. By all measures, the webinar was a success for both Right Source Marketing, and more importantly, the attendees. Over 50 people attended and the engagement level was far above average, as evidenced by […] read more

  • Right Source | May 3, 2011

    Building a Website: Basics to Know Before Starting

    When a company’s website is the foundation of its interactive marketing strategy, that foundation can’t be weak or the house won’t stand. Recently, I’ve talked to a few people who are thinking about building websites for their organizations. While it’s becoming easier to build a website quickly and with minimal technical skills, without some basic […] read more

  • Right Source | April 20, 2011

    Why the Best Marketing is Like Lingerie

    “The best fiction is like lingerie,” one of my creative writing teachers used to say. “It shows just enough to be seductive, while leaving something to the imagination.” This teacher was talking about writing, not business, but his advice holds true for both: after all, a large part of fiction and marketing is telling a […] read more

  • Mike Sweeney | April 14, 2011

    Content Marketing is NOT the new SEO

    “So this content marketing is the new shiny marketing toy, and it replaces SEO, the old and not-so-shiny marketing toy?” Those are words – uttered earlier this week – from someone who ought to know better. My answer? No, content marketing is not all that new and shiny, and no, it certainly does not replace […] read more

  • Will Davis | April 13, 2011

    The 4 Biggest Myths of Content Marketing

    We believe in content marketing and we’ve seen the results, both working on behalf of our clients and also for our own company (that oh so appetizing phrase of “eating your own dog food”). It’s one of the reasons we launched our Content Magnet service, to even more effectively present and help people understand the […] read more

  • 5 Steps to Generate Demand with Content Marketing: Do Your Prospects Know They Need You?
    Right Source | April 6, 2011

    5 Steps to Generate Demand with Content Marketing: Do Your Prospects Know They Need You?

    When you’re marketing to an audience that believes “what I’ve always been doing works just fine,” it’s hard to get the point across that there’s a better way to live life or do business. Even when a business creates a product or service that solves a problem or opens an opportunity, sometimes, the market still […] read more