Marketing Trenches Blog

  • Mike Sweeney | April 14, 2011

    Content Marketing is NOT the new SEO

    “So this content marketing is the new shiny marketing toy, and it replaces SEO, the old and not-so-shiny marketing toy?” Those are words – uttered earlier this week – from someone who ought to know better. My answer? No, content marketing is not all that new and shiny, and no, it certainly does not replace […] read more

  • Will Davis | April 13, 2011

    The 4 Biggest Myths of Content Marketing

    We believe in content marketing and we’ve seen the results, both working on behalf of our clients and also for our own company (that oh so appetizing phrase of “eating your own dog food”). It’s one of the reasons we launched our Content Magnet service, to even more effectively present and help people understand the […] read more

  • 5 Steps to Generate Demand with Content Marketing: Do Your Prospects Know They Need You?
    Right Source | April 6, 2011

    5 Steps to Generate Demand with Content Marketing: Do Your Prospects Know They Need You?

    When you’re marketing to an audience that believes “what I’ve always been doing works just fine,” it’s hard to get the point across that there’s a better way to live life or do business. Even when a business creates a product or service that solves a problem or opens an opportunity, sometimes, the market still […] read more

  • Content Magnet
    Mike Sweeney | March 31, 2011

    Why Right Source Marketing is Betting on Content Marketing

    I remember it like it was…well, 7 months ago. Everything about that Monday was typical, except that Will Davis, my business partner, requested a sit-down later that evening. The topic? A new idea. The location? The Green Turtle in Columbia, Maryland. The promise? Beer. Oh, and more info on the idea. Over a couple of […] read more

  • Right Source | March 23, 2011

    How to Be a Great Blogger even if You’re Not a Great Writer

    While it may steal income from writers like myself worldwide, I must state this truth: You don’t have to be a great writer to be a great blogger. Wait a minute, you may be thinking.  Don’t blog posts have those strange things called sentences and words in them? And thus shouldn’t writing skill and blogging […] read more

  • Will Davis | March 17, 2011

    Why Companies That Say They Want Social Media Really Want Content Marketing

    Recently, I’ve had two different speaking engagements with two very different groups.  The first was a group of a half dozen CEOs and a few of the folks on their marketing teams on the topic of social media and what businesses can do to use social media or use it better. The second was a […] read more