Marketing Trenches Blog

  • Right Source | March 1, 2011

    Measuring Marketing: The Importance of “The Look”

    Today, marketing ROI is more measurable than ever.  You can see who has opened your e-newsletters, view the number of impressions for posts on your Facebook fan page, and even track the movement of a mouse over your website. At Right Source Marketing, we’re big fans of measuring and reporting the right metrics, and, when […] read more

  • Will Davis | February 25, 2011

    Everyone Has A Plan Until They Get Punched in the Mouth

    Strategy and planning are a critical piece of any business, and far too often don’t get the attention deserved. Particularly in the interactive marketing space, it’s really easy to run headfirst at a tactic as a perceived solution to what is often a larger strategic and planning issue.  I can’t tell you how many times […] read more

  • Right Source | February 22, 2011

    How NOT to Write Web Copy: 5 Pet Peeves

    Your website looks fantastic. Your blog is easy to navigate, full of compelling images, and keyword rich. You tweet great insights about your industry regularly. Your Facebook page has tons of custom tabs. All of this is wonderful, but without good writing, don’t even bother. Marketing—especially online marketing—depends on skill with words (ok, a red wheelbarrow, […] read more

  • Mike Sweeney | February 17, 2011

    The CEO Perspective on Marketing: 5 Key Takeaways from 5 CEOs

    As I listened to the steady hum of vacuums and watched the headlights dart out of our office parking lot last evening, I realized something important. We – as a company – have had a great couple of weeks. A client received a new round of funding. We started working with new clients. We built […] read more

  • Right Source | February 16, 2011

    What Angry Birds Taught Me About Social Media

    I first posted this as exclusive content on Social Media Today on January 25th. It took off, with over 10,000 views and 600 tweets. Since then, I’ve seen “What Angry Birds Can Teach You About ___” posts pop up like wildfire (I’ve linked to some at the bottom of this post).  Coincidence, awesomeness, or simply […] read more

  • Will Davis | February 9, 2011

    Why Designers Need Smart Marketers to Build Websites

    We’ve touched on this topic before, in a great piece Mike wrote last year — All I Need is a Web Designer (which I highly encourage you to read) – but I was reminded of it again in a lunch meeting with a friend last week.  The company recently went through a rebranding process, and […] read more