Marketing Trenches Blog

  • Right Source | February 16, 2011

    What Angry Birds Taught Me About Social Media

    I first posted this as exclusive content on Social Media Today on January 25th. It took off, with over 10,000 views and 600 tweets. Since then, I’ve seen “What Angry Birds Can Teach You About ___” posts pop up like wildfire (I’ve linked to some at the bottom of this post).  Coincidence, awesomeness, or simply […] read more

  • Will Davis | February 9, 2011

    Why Designers Need Smart Marketers to Build Websites

    We’ve touched on this topic before, in a great piece Mike wrote last year — All I Need is a Web Designer (which I highly encourage you to read) – but I was reminded of it again in a lunch meeting with a friend last week.  The company recently went through a rebranding process, and […] read more

  • Some of my twitter followers, from
    Right Source | February 2, 2011

    How to Get More Qualified Twitter Followers

    This post originally appeared on Social Media Today. One of the first questions I hear when I talk about Twitter is: “How can I get more Twitter followers?” At which point I shake my head, because the question I’d like to hear first is “What kind of people should I want to follow me on […] read more

  • Mike Sweeney | January 19, 2011

    Don’t Let the Social Media Tail Wag the Content Marketing Dog

    The title of this blog post is unfair. Perhaps even misleading. It may be perceived as unfair or misleading because there are some among us who believe that content marketing and social media marketing are one in the same. Under that premise, dog and tail are interchangeable, right? Not so fast, my friends (Or is […] read more

  • Will Davis | January 11, 2011

    The Overnight Success 20 Years in the Making

    We’ve heard all about them — the overnight successes, the companies that come out of nowhere, the personalities that appear out of thin air, the success that just happens because – well you know they were lucky. Guess what – it almost never happens that way.  It’s all the work before that, all the practice, […] read more

  • Right Source | January 6, 2011

    Why Everyone Should Be Simple-minded

    The way the words “simple” and “simple-minded” are used today, a simple or simple-minded person is a stupid person. You wouldn’t count on a simple person to analyze a complex situation, or creatively solve a problem. When you think simple-minded, you probably think of the kind of person who would mistake “no mayonnaise” for “extra […] read more