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Marketing Trenches Blog

  • Will Davis | September 29, 2010

    What Beer Taught Me About Content Marketing – Be the Most Interesting Man in the World

    What do an imported beer and content marketing have in common? Well, I just finished reading a great post by Junta42’s Joe Pulizzi, Are My Customers Interested in What I Have to Say? and one of the charts from the 2010 B2B Content Marketing Benchmarks, Budgets and Trends study in that post really jumped out […] read more

  • Mike Sweeney | September 21, 2010

    Should Your Marketing Firm Handle Your Tax Returns?

    Excuse the obvious sarcasm in the title of this post, but I just received an interesting piece of direct mail, and I couldn’t wait to share.  This piece of direct mail came from my credit card company,  American Express.  I love American Express.  Love them for personal credit, love them for business credit, love them […] read more

  • Mike Sweeney | September 9, 2010

    Why You’re Afraid of Content Marketing

    At Right Source Marketing, we’re immersed in content marketing on a daily basis.  We write about it, we execute it on behalf of clients, we execute it for our own firm, we talk about it at seminars, and unfortunately we even dream about it.   No nightmares yet, just dreams of a world where companies recognize […] read more

  • Will Davis | August 19, 2010

    Don’t Get Left Behind – Corporate Blogging Keeps Growing and Growing!

    We’re firm believers in Content Marketing and Blogging, and discuss them often on this site.   So a recent eMarketer survey study doesn’t come as much of a surprise – that corporate blogging keeps growing and growing. According to the study, released August 17th 43% of US companies will be blogging by 2012. “Companies are finding […] read more

  • Mike Sweeney | August 10, 2010

    Dealing with Workplace Interruptions

    I’ve always been very critical of people who justify their existence based on the number of time slots they fill in a given week with “meetings”. If you looked at my calendar this week, it would show no more than 5 official meetings.  I’m not busy, right?  Quite the opposite.  This week will probably be […] read more

  • Mike Sweeney | August 5, 2010

    Market Research Without an Action Plan = Worthless Market Research

    I’d love to chalk up our lack of blogging to beach vacations, lazy weekends at the pool, or even a desire to slow down during late summer.  In our case, none of that is true.  We happen to be engaged with a bunch of new clients, and some long-standing clients, who all decided to launch […] read more