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Marketing Trenches Blog

  • Twitter logo with bird
    Right Source | December 2, 2010

    How to Use Twitter, for Beginners

    Struggling with Twitter basics? Twitter can be confusing for new users, tech savvy or not. While strategy, etiquette, and building a follower base are important, a recent conversation I had with a new Twitter user revealed that the basics are the hardest part to grasp: what function does what? What’s the difference between a message […] read more

  • Geico Pig
    Right Source | November 18, 2010

    The Business Benefits of Being Goofy | Part 3: How to Build a Goofy Brand

    If you’ve read Part 1 and Part 2 of this series, you know the main benefits of having a goofy brand, and have had a look at some brands who’ve joked their way to success. But how the heck are you supposed to make your brand goofy? For one, you could check out this great […] read more

  • Aflac Duck
    Right Source | November 16, 2010

    The Business Benefits of Being Goofy | Part 2: Best of Goofy Brands

    Last week, I covered some basic business benefits of being goofy, and revealed my inner Harry Potter geek. This week, we’ll look at some real world examples (Will and Mike wouldn’t let me use Weasley’s Wizarding Wheezes) of businesses that have built goofy brands. It may not be possible for every brand to be as […] read more

  • Mike Sweeney | November 11, 2010

    Conducting a Marketing Audit: The 5 Essential Questions

    As I read through Amber Naslund’s “The Culture of Good Enough” post this morning, I realized why we get so excited to execute the discovery phase of Interactive Shift, our version of a marketing audit.  Much like people, no business is perfect. No marketing strategy is perfect. No marketing campaign is perfect. Finding those imperfections, […] read more

  • Right Source | November 9, 2010

    Nitwit! Blubber! Oddment! Tweak! Or The Business Benefits of Being Goofy | Part 1: Why Your Brand Should Be Goofy

    Put your business suit away, and pull on your wizard robes—goofy brands sell. Take Albus Dumbledore, the speaker of the famous nonsense words at the beginning of this post’s title. (No need to mention the whole “fiction” thing, because we all know the Harry Potter books are documentaries of an alternate universe). Dumbledore was the […] read more

  • Will Davis | November 4, 2010

    Dr. Evil, Henry Ford and Your Messaging

    Earlier this year, I wrote a post that turned out to be pretty popular — Who Are You? The 5 Key Components of a Core Messaging Document.  When working with a client, we typically begin with a full review and analysis of their messaging.  While this previous post talks through the 5 components of a […] read more