Marketing Trenches Blog

  • Right Source | October 28, 2010

    How Social Media Can Get You a Job

    Looking for a job, and feeling like you’re shooting your resume into a black hole? That’s sure how I felt when I graduated from Duke University this past May. Over the summer, I lost track of how many searches I did on craigslist, CareerBuilder, Idealist (and so on), how many cover letters I labored over, […] read more

  • Mike Sweeney | October 7, 2010

    How Successful Customer Acquisition Programs Can Ruin Your Brand

    We recently wrapped a client project that involved us delivering a complete marketing evaluation and recommendation, covering areas such as overall marketing strategy, user experience, customer acquisition tactics and consumer messaging. The project required extensive competitor research and evaluation; we looked at everything from competitor creative execution to third-party analytics to social media trends. Of […] read more

  • Mike Sweeney | October 1, 2010

    Marketing & College Football: Look Elsewhere for Instant Gratification

    For those of you that do not know me, I am a part of a few different “communities” that drive a great deal of pleasure in my life.  Unfortunately, a couple of these communities also drive a bit of pain to go along with the pleasure, namely the marketing community and the Notre Dame football […] read more

  • Will Davis | September 29, 2010

    What Beer Taught Me About Content Marketing – Be the Most Interesting Man in the World

    What do an imported beer and content marketing have in common? Well, I just finished reading a great post by Junta42’s Joe Pulizzi, Are My Customers Interested in What I Have to Say? and one of the charts from the 2010 B2B Content Marketing Benchmarks, Budgets and Trends study in that post really jumped out […] read more

  • Mike Sweeney | September 21, 2010

    Should Your Marketing Firm Handle Your Tax Returns?

    Excuse the obvious sarcasm in the title of this post, but I just received an interesting piece of direct mail, and I couldn’t wait to share.  This piece of direct mail came from my credit card company,  American Express.  I love American Express.  Love them for personal credit, love them for business credit, love them […] read more

  • Mike Sweeney | September 9, 2010

    Why You’re Afraid of Content Marketing

    At Right Source Marketing, we’re immersed in content marketing on a daily basis.  We write about it, we execute it on behalf of clients, we execute it for our own firm, we talk about it at seminars, and unfortunately we even dream about it.   No nightmares yet, just dreams of a world where companies recognize […] read more