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Marketing Trenches Blog

  • Will Davis | July 22, 2010

    Win More Business: Blogging to Accelerate the Sales Process

    At Right Source Marketing, we’re big believers in blogging.  Companies and individuals blog for all sorts of reasons, and we’re no exception. Mike and I discussed a number of them, as well as the benefits in more depth in a presentation we gave for the GBTC earlier this year on Why Blogging Should be the […] read more

  • Mike Sweeney | July 14, 2010

    This is Why You Pay Your Marketing Leadership the Big Bucks

    We live in a business world, and in particular a marketing world, that is dominated by what lots of people call “solutions”.  Software solutions.  Automation solutions.  Content management solutions.  Social media solutions.  You name it, and someone, somewhere is peddling the latest solution to fill the needs of the enterprise space, the small business space, […] read more

  • LeBron James Bing Search Results
    Will Davis | July 8, 2010

    Landing Pages and LeBron: What All Marketers Can Learn From This Gaffe

    While those of you that know us know that we’re pretty big sports fans, it’s rare that we dive too far into that arena in this blog, where we focus specifically on marketing.  With all the news the last couple days about LeBron James, Dwayne Wade and other NBA players and where they may end […] read more

  • Will Davis | June 24, 2010

    Marketers, Know Your Audience – Don’t Just Fire the Cannon

    As marketers, we all know it’s important to know your audience, and critically important to know as much as you can about your customers. That’s why it still surprises me when a company you feel you have a relationship with just completely misses it. Yesterday I received a clear example in an email from my […] read more

  • Mike Sweeney | June 15, 2010

    DC’s Digital Capital Week: Search Marketing for Startups

    Digital Capital Week, billed as a Washington tech convention, kicked off this past Friday night.  While I won’t be able to attend nearly as many sessions or gatherings as I’d like, I am encouraged by what I am hearing about the conference.  Over 5000 registered attendees, sold out sessions and interesting networking events are just […] read more

  • Mike Sweeney | June 9, 2010

    Marketing Your Startup: Do it Yourself or Done for You?

    A few days back I heard from a colleague I hadn’t heard from in at least six months. He falls into the serial entrepreneur category, with both the battle scars and medals to show for it. His story is not unlike those of other successful entrepreneurs – sold his company, made some money, got antsy, […] read more