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Marketing Trenches Blog

  • Will Davis | June 3, 2010

    Man of Faith, Man of Science – Are You Lost in Your Marketing?

    As Seth Godin often reminds us, marketing at its core is storytelling. And like in any good story, a healthy bit of tension, conflict, and resolution is what really makes for a dynamic story. While my 4 year-old daughter likes bedtime stories that start with everyone happy, everyone remains happy throughout the story, and they […] read more

  • Will Davis | May 27, 2010

    My Smart Marketer Pummels Your Social Media Guru

    I was at a networking event last week, talking with a few folks, when I ran into someone who introduced himself as a “social media guru.”  I didn’t end up getting his card, but I’ll bet that’s probably even what his title says on it.  And hey, to a lot of folks this is a […] read more

  • Mike Sweeney | May 25, 2010

    How to Make or Break Your Webinar in the First 5 Minutes

    I’ve probably participated in 50 – 60 webinars over the past half decade.   Some as presenter, some as moderator, some as observer, some as researcher, some as competitor.  Some good, some bad, some ugly. Based on that experience, I can tell you that when a webinar falls into the ugly category, it’s really ugly. So […] read more

  • Will Davis | May 21, 2010

    Who Are You? The 5 Key Components of a Core Messaging Document

    With apologies to rock icons The Who – and I suppose the CSI TV franchise as well – this is one of the biggest challenges many companies face.  If you think about it, I’m sure that you see this all the time too. Whether it’s an elevator pitch at a networking event that leaves you […] read more

  • Mike Sweeney | May 18, 2010

    When to Redesign Your Blog

    While there are countless articles and blog posts published on website design/redesign on a daily basis, blog design/redesign receives far less attention.  The irony in that is that in this day and age, a blog is as important (if not more important) than what passes as a standard website. So when Will and I sat […] read more

  • Mike Sweeney | May 6, 2010

    Choose Your Marketing Firm like a Venture Capitalist Chooses Investments

    “I understand your situation and empathize with you. Comparing outsourced marketing options is not an apples to apples game, at least not based on something as simple as a proposal.” Those were my words (or something close to that), spoken to two separate prospective clients this week. Each company is dealing with the same challenge […] read more