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Marketing Trenches Blog

  • Will Davis | August 19, 2010

    Don’t Get Left Behind – Corporate Blogging Keeps Growing and Growing!

    We’re firm believers in Content Marketing and Blogging, and discuss them often on this site.   So a recent eMarketer survey study doesn’t come as much of a surprise – that corporate blogging keeps growing and growing. According to the study, released August 17th 43% of US companies will be blogging by 2012. “Companies are finding […] read more

  • Mike Sweeney | August 10, 2010

    Dealing with Workplace Interruptions

    I’ve always been very critical of people who justify their existence based on the number of time slots they fill in a given week with “meetings”. If you looked at my calendar this week, it would show no more than 5 official meetings.  I’m not busy, right?  Quite the opposite.  This week will probably be […] read more

  • Mike Sweeney | August 5, 2010

    Market Research Without an Action Plan = Worthless Market Research

    I’d love to chalk up our lack of blogging to beach vacations, lazy weekends at the pool, or even a desire to slow down during late summer.  In our case, none of that is true.  We happen to be engaged with a bunch of new clients, and some long-standing clients, who all decided to launch […] read more

  • Will Davis | July 22, 2010

    Win More Business: Blogging to Accelerate the Sales Process

    At Right Source Marketing, we’re big believers in blogging.  Companies and individuals blog for all sorts of reasons, and we’re no exception. Mike and I discussed a number of them, as well as the benefits in more depth in a presentation we gave for the GBTC earlier this year on Why Blogging Should be the […] read more

  • Mike Sweeney | July 14, 2010

    This is Why You Pay Your Marketing Leadership the Big Bucks

    We live in a business world, and in particular a marketing world, that is dominated by what lots of people call “solutions”.  Software solutions.  Automation solutions.  Content management solutions.  Social media solutions.  You name it, and someone, somewhere is peddling the latest solution to fill the needs of the enterprise space, the small business space, […] read more

  • LeBron James Bing Search Results
    Will Davis | July 8, 2010

    Landing Pages and LeBron: What All Marketers Can Learn From This Gaffe

    While those of you that know us know that we’re pretty big sports fans, it’s rare that we dive too far into that arena in this blog, where we focus specifically on marketing.  With all the news the last couple days about LeBron James, Dwayne Wade and other NBA players and where they may end […] read more