Marketing Trenches Blog

  • The Online Conversation | credit: Brian Solis
    Will Davis | April 29, 2010

    Content Marketing: Unlock The Power of Your Content as a Marketing Tool

    Recently, I was part of a group discussion focused around content marketing, and had the opportunity to walk the group through an overview of content marketing. One of the first things to cover was simple enough – and Mike had actually blogged about this recently: What is Content Marketing and Why is it Hot? We […] read more

  • Mike Sweeney | April 21, 2010

    Reflections on the Launch: 10 Lessons Learned

    For those of you who follow Marketing Trenches, you know that we’ve been missing in action for about two weeks. Shame on us. We advise those who blog – business bloggers in particular – to stay the course and keep writing, even in the face of what seems like (and definitely feels like) a state […] read more

  • Mike Sweeney | April 6, 2010

    A Startup SEO Lesson

    The name of this blog is Marketing Trenches. We chose that name because we like to give readers real stories, based on real situations, with real clients. From the trenches, if you will. We’re currently working with a startup software company on various facets of their official launch. We work with lots of software companies, […] read more

  • Will Davis | April 1, 2010

    The Danger of Having A Hammer

    In what has to be a nearly unbelievable set of coincidences, 3 times in the last week I’ve met with a prospective client shortly after they’ve met with a shop that specializes in Search Engine Optimization (SEO).  First, let me say that I like SEO, I’m not picking on SEO, and I think that search […] read more

  • Mike Sweeney | March 25, 2010

    B2B Lead Generation Step 6: Build a Content Roadmap

    It should come as no surprise to the regular readers of this blog that we’re about to propose that you spend some time planning. Don’t worry – we’re not talking about the 25 people on a corporate retreat in the Bahamas, hire a professional meeting facilitator, boondoogle-esque planning session (although that does sound like a […] read more

  • Why Right Source
    Will Davis | March 23, 2010

    Why Companies Choose to Rightsource Their Marketing

    As many of you know, the Marketing Trenches blog is run by the leadership of Right Source Marketing.  We often get asked “What is Right Source?” and “What does it mean to rightsource my marketing?” Mike wrote a blog post this summer titled Rightsourcing Your Marketing: Why It Makes Sense Now More Than Ever, which […] read more