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Marketing Trenches Blog

  • Mike Sweeney | May 18, 2010

    When to Redesign Your Blog

    While there are countless articles and blog posts published on website design/redesign on a daily basis, blog design/redesign receives far less attention.  The irony in that is that in this day and age, a blog is as important (if not more important) than what passes as a standard website. So when Will and I sat […] read more

  • Mike Sweeney | May 6, 2010

    Choose Your Marketing Firm like a Venture Capitalist Chooses Investments

    “I understand your situation and empathize with you. Comparing outsourced marketing options is not an apples to apples game, at least not based on something as simple as a proposal.” Those were my words (or something close to that), spoken to two separate prospective clients this week. Each company is dealing with the same challenge […] read more

  • The Online Conversation | credit: Brian Solis
    Will Davis | April 29, 2010

    Content Marketing: Unlock The Power of Your Content as a Marketing Tool

    Recently, I was part of a group discussion focused around content marketing, and had the opportunity to walk the group through an overview of content marketing. One of the first things to cover was simple enough – and Mike had actually blogged about this recently: What is Content Marketing and Why is it Hot? We […] read more

  • Mike Sweeney | April 21, 2010

    Reflections on the Launch: 10 Lessons Learned

    For those of you who follow Marketing Trenches, you know that we’ve been missing in action for about two weeks. Shame on us. We advise those who blog – business bloggers in particular – to stay the course and keep writing, even in the face of what seems like (and definitely feels like) a state […] read more

  • Mike Sweeney | April 6, 2010

    A Startup SEO Lesson

    The name of this blog is Marketing Trenches. We chose that name because we like to give readers real stories, based on real situations, with real clients. From the trenches, if you will. We’re currently working with a startup software company on various facets of their official launch. We work with lots of software companies, […] read more

  • Will Davis | April 1, 2010

    The Danger of Having A Hammer

    In what has to be a nearly unbelievable set of coincidences, 3 times in the last week I’ve met with a prospective client shortly after they’ve met with a shop that specializes in Search Engine Optimization (SEO).  First, let me say that I like SEO, I’m not picking on SEO, and I think that search […] read more