Marketing Trenches Blog

  • Will Davis | March 18, 2010

    My 1 Year Blogging Anniversary: What I’ve Learned

    I’ve been involved in the online world since 1996 – Remember back when people needed this thing called a website as soon as humanly possible, had no idea what it was, were willing to pay whatever it cost and often had no business plan at all?  Despite nearly 15 years in the field, it’s only […] read more

  • Mike Sweeney | March 15, 2010

    The Six Million Dollar Web Designer

    Gentlemen, we can build him. We have the technology. We have the capability to build the world’s ideal web designer. We can make him better than he was before. Better, stronger, faster. Who will be that man? Or woman? I love web designers. Hell, I am actually envious of the really good web designers. It’s […] read more

  • Mike Sweeney | March 11, 2010

    B2B Lead Generation Step #5: Take a Content Inventory

    For those of you reading this as an isolated post, fear not. Let’s get you caught up. This is the 5th in a series of posts designed to help B2B marketers design an effective B2B lead generation strategy. Here’s what we’ve covered thusfar: B2B Lead Generation Step #1: Start with the Right Mindset B2B Lead […] read more

  • Will Davis | March 10, 2010

    Who is in Charge of Interactive?

    In last week’s post, A Welcome Audit During Tax Season: How to Evaluate Your Marketing Tactics we discussed the first step in making sure you are taking maximum advantage of your online opportunities. Coming out of this first step you should now have a sense of everything you are doing online, your strengths and potential […] read more

  • Mike Sweeney | March 4, 2010

    Is $22,000 the Price or the Value?

    “Price is what you pay. Value is what you get.” I’m not sure when Warren Buffet uttered those words, or in what context, but I have every reason to listen to and embrace that type of thinking. Chris Brogan is no Warren Buffet, but he is no stranger to building businesses and personal celebrity. He […] read more

  • Will Davis | March 3, 2010

    A Welcome Audit During Tax Season: How to Evaluate Your Marketing Tactics

    Earlier this week, the Pew Research Center released their most recent study Understanding the Participatory News Consumer, which contained quite a few interesting nuggets for marketers. First, the Internet now has surpassed newspapers and radio to become the third most popular news platform in the U.S.  According to Pew: The internet and mobile technologies are […] read more