Marketing Trenches Blog

  • Mike Sweeney | February 25, 2010

    Can Software Build Your Marketing Plan?

    I love software. I use software as a consumer. I use software as a businessperson. I use relatively simple software for simple needs – Outlook for email, Salesforce for CRM, QuickBooks for accounting, WordPress and others for publishing and content management, and so on and so forth. I also make part of my living from […] read more

  • Will Davis | February 23, 2010

    Go Ahead, Place All Your Bets on Search – I Dare You

    Search marketing is one of the great tools in a marketer’s arsenal.  We help our clients with search and find it’s often one of their most effective lead generation vehicles.  That being said, I’m going to take a few minutes and pick on pay per click search here because, in so many cases, businesses are […] read more

  • Mike Sweeney | February 17, 2010

    Professional Services Firms: Me Too is not a Marketing Strategy

    About six months ago, I was invited to meet with a top 10 Washington D.C. law firm to discuss helping the firm address its social media and search engine marketing strategy. I was very excited about the meeting. In my mind, since this law firm was comprised of sophisticated, well-educated and talented people, we’d likely […] read more

  • Will Davis | February 12, 2010

    5 Marketing Fixes For a Snowy Week

    Whether you live in the Baltimore/Washington area like we do, or have only heard about it on the news, everyone knows we’ve been hit here by record snowfalls.  I saw yesterday that Baltimore just passed Syracuse NY for first place as the snowiest city in the U.S. this winter. While technology has allowed me to […] read more

  • Mike Sweeney | February 10, 2010

    What is Content Marketing and Why is it Hot?

    For those of you reading this in a location outside of the Mid-Atlantic, here’s a news flash: the Washington DC/Baltimore area is buried under 30 – 40 inches of snow and blizzard conditions right now. This leaves a lot of time for shoveling, family time, movies, sleep, and….doing business? Joe Mechlinski, President of EntreQuest and […] read more

  • Will Davis | February 4, 2010

    The Top 5 Objections to Corporate Blogging – and How to Overcome Them

    So we talk about blogging a lot around here.  And why not – I mean after all Marketing Trenches IS a blog so it does make a whole lot of sense.  We’ve also found that our blog is one of the best, and probably THE best, tools for our business. Yet despite that ringing endorsement, […] read more