Marketing Trenches Blog

  • Mike Sweeney | March 25, 2010

    B2B Lead Generation Step 6: Build a Content Roadmap

    It should come as no surprise to the regular readers of this blog that we’re about to propose that you spend some time planning. Don’t worry – we’re not talking about the 25 people on a corporate retreat in the Bahamas, hire a professional meeting facilitator, boondoogle-esque planning session (although that does sound like a […] read more

  • Why Right Source
    Will Davis | March 23, 2010

    Why Companies Choose to Rightsource Their Marketing

    As many of you know, the Marketing Trenches blog is run by the leadership of Right Source Marketing.  We often get asked “What is Right Source?” and “What does it mean to rightsource my marketing?” Mike wrote a blog post this summer titled Rightsourcing Your Marketing: Why It Makes Sense Now More Than Ever, which […] read more

  • Will Davis | March 18, 2010

    My 1 Year Blogging Anniversary: What I’ve Learned

    I’ve been involved in the online world since 1996 – Remember back when people needed this thing called a website as soon as humanly possible, had no idea what it was, were willing to pay whatever it cost and often had no business plan at all?  Despite nearly 15 years in the field, it’s only […] read more

  • Mike Sweeney | March 15, 2010

    The Six Million Dollar Web Designer

    Gentlemen, we can build him. We have the technology. We have the capability to build the world’s ideal web designer. We can make him better than he was before. Better, stronger, faster. Who will be that man? Or woman? I love web designers. Hell, I am actually envious of the really good web designers. It’s […] read more

  • Mike Sweeney | March 11, 2010

    B2B Lead Generation Step #5: Take a Content Inventory

    For those of you reading this as an isolated post, fear not. Let’s get you caught up. This is the 5th in a series of posts designed to help B2B marketers design an effective B2B lead generation strategy. Here’s what we’ve covered thusfar: B2B Lead Generation Step #1: Start with the Right Mindset B2B Lead […] read more

  • Will Davis | March 10, 2010

    Who is in Charge of Interactive?

    In last week’s post, A Welcome Audit During Tax Season: How to Evaluate Your Marketing Tactics we discussed the first step in making sure you are taking maximum advantage of your online opportunities. Coming out of this first step you should now have a sense of everything you are doing online, your strengths and potential […] read more