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Marketing Trenches Blog

  • Mike Sweeney | February 2, 2010

    You Don’t Need a Social Media Superhero

    “I hear you guys are the social media gurus in this area. Can you help us blow out our efforts on LinkedIn, Twitter and Facebook?” These were seemingly innocent words from a prospective client, spoken just last week. As we dug a bit deeper, the red flags started flying. He wants help with social media […] read more

  • Mike Sweeney | January 28, 2010

    How to Build an Interactive Marketing All-Star Team

    Some call it interactive marketing.  Others call it digital marketing.   Still others use internet marketing, web marketing or online marketing.  Frankly, the terminology doesn’t matter.  What matters is that companies need to and want to address this function, and are becoming more and more open to exploring the different ways of doing it. Occasionally we […] read more

  • Will Davis | January 26, 2010

    Why Blogging Should be the Hub of your Social Media Efforts

    Last week, we were excited and honored to be part of a group of presenters at a Greater Baltimore Technology Council event, Digital Media in Action: Engaging, Implementing & Creating Tangible Outcomes. For our portion of the program, Mike and I discussed Why Blogging Should be the Hub of your Social Media Efforts.  While I’ve […] read more

  • Will Davis | January 20, 2010

    Using Your Blog to Skip the First Meeting

    I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of […] read more

  • Mike Sweeney | January 19, 2010

    Avoid the 7 Common Software Marketing Mistakes

    Software is ubiquitous these days, and there are so many flavors to choose from.  We have business software as well as personal/consumer software.  We have software that barely dents the wallet as well as software that requires a complex business decision-making process and millions of dollars.  We see Software as a Service (SaaS) models as […] read more

  • Mike Sweeney | January 13, 2010

    The Art of Unfollowing: Twitter Time Management

    For those of you who read Marketing Trenches regularly, I promise this is the last time I will post something about Twitter for at least one month.  There are more pressing topics to cover, topics that are more relevant to your various business missions.  That being said, given the relative popularity of my last post […] read more