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Marketing Trenches Blog

  • Will Davis | March 10, 2010

    Who is in Charge of Interactive?

    In last week’s post, A Welcome Audit During Tax Season: How to Evaluate Your Marketing Tactics we discussed the first step in making sure you are taking maximum advantage of your online opportunities. Coming out of this first step you should now have a sense of everything you are doing online, your strengths and potential […] read more

  • Mike Sweeney | March 4, 2010

    Is $22,000 the Price or the Value?

    “Price is what you pay. Value is what you get.” I’m not sure when Warren Buffet uttered those words, or in what context, but I have every reason to listen to and embrace that type of thinking. Chris Brogan is no Warren Buffet, but he is no stranger to building businesses and personal celebrity. He […] read more

  • Will Davis | March 3, 2010

    A Welcome Audit During Tax Season: How to Evaluate Your Marketing Tactics

    Earlier this week, the Pew Research Center released their most recent study Understanding the Participatory News Consumer, which contained quite a few interesting nuggets for marketers. First, the Internet now has surpassed newspapers and radio to become the third most popular news platform in the U.S.  According to Pew: The internet and mobile technologies are […] read more

  • Mike Sweeney | February 25, 2010

    Can Software Build Your Marketing Plan?

    I love software. I use software as a consumer. I use software as a businessperson. I use relatively simple software for simple needs – Outlook for email, Salesforce for CRM, QuickBooks for accounting, WordPress and others for publishing and content management, and so on and so forth. I also make part of my living from […] read more

  • Will Davis | February 23, 2010

    Go Ahead, Place All Your Bets on Search – I Dare You

    Search marketing is one of the great tools in a marketer’s arsenal.  We help our clients with search and find it’s often one of their most effective lead generation vehicles.  That being said, I’m going to take a few minutes and pick on pay per click search here because, in so many cases, businesses are […] read more

  • Mike Sweeney | February 17, 2010

    Professional Services Firms: Me Too is not a Marketing Strategy

    About six months ago, I was invited to meet with a top 10 Washington D.C. law firm to discuss helping the firm address its social media and search engine marketing strategy. I was very excited about the meeting. In my mind, since this law firm was comprised of sophisticated, well-educated and talented people, we’d likely […] read more